Innovative uWink Technology to Help Improve Mind Muscles & Delay Onset of Mental Deterioration at Senior Housing Community in La
September 30 2008 - 8:30AM
Business Wire
uWink (OTCBB:UWKI), the entertainment and hospitality software
company, and InSite Development, a leading developer of senior
housing communities, have launched a revolutionary interactive game
and entertainment facility at InSite�s Arbor Court, a
ground-breaking senior housing community in Lancaster, California.
This onsite amenity is an unprecedented effort to stave off the
ravages of old age, including the early onset of Alzheimer�s,
memory loss related to strokes and other mentally debilitating
diseases, so that Arbor Court tenants can remain independent and
active. Dubbed �E-COURT� (Experimental Center for Organized
Recreation and Therapy), the facility features 100+ touch screen
terminals running uWink�s unique multi-player digital entertainment
technology. Scientist have proven that certain computer games
actually increase cognitive functions in seniors and have found
that new brain cells and new pathways can be developed throughout
life (Source: Journal of Neurology, Nov. 2006). While other
companies have created computer games for individuals, the uWink
platform is the first to allow seniors to compete head-to-head
playing a suite of senior-adapted digital games, including Bingo,
uWink Scene Investigation (a riff on the popular CSI television
series) and Picture Perfect (a �find the differences� game). Game
launching and scoring are fully automated through the uWink
software allowing for easy game play at any time. In addition,
large wall projections, also powered by uWink technology, display
the games as well as real-time leader-boards providing a fun and
engaging environment for participants. Studies have found that
working out in a group atmosphere is more motivational and therefor
more likely to get people involved on a continual basis (Source:
Motivational Effects on Memory: Chance of Winning, Group Structure
and Gender, L. Ngaosuvan). �Watching these seniors engage in this
competitive group game play, knowing that at the same time the
system is providing physical, emotional and mental benefits, is the
definition of Win-Win,� said Autumn Rodriquez, manager of Arbor
Court. The uWink platform will also allow residents to play in
excess of 80 individual games and interact with other digital
entertainment on the touch screens. InSite and uWink are currently
collaborating on the development of a number of additional
senior-specific single and multi-player games to be rolled out in
the facility shortly. "Our mission for Arbor Court is to allow
seasoned citizens to age in a place with dignity, regardless of
income,� said Principal Developer with InSite, Scott Ehrlich. "This
amazing technology is not only addictively fun, but stimulates and
sharpens peoples� brains in a way that is proven to improve memory
recall and delay old age." uWink and InSite are also collaborating
on the development of a low-cost, easy-to-install and operate,
wireless 10-screen version of the E-COURT platform that they plan
to offer to other senior housing facilities in the near future.
"The reaction of the residents at Arbor Court, and our partners at
InSite, to the E-COURT facility has been off the charts," said
Nolan Bushnell, CEO of uWink. "The E-COURT deployment, as well as
the development of a low-cost modular version for the broader
senior housing market, truly demonstrates the flexibility and
cost-effective versatility and breadth of possible uses of the
uWink entertainment and hospitality platform." About InSite InSite
Development acquires, rehabilitates, and develops properties in the
Southern California area for its portfolio. InSite�s affiliated
company Ironwood Management operates and manages the day to day
business of this 3,200+ unit, half billion dollar portfolio.
InSite�s 15+ years of experience in both market rate and affordable
multi-family housing, allows the team to see opportunities where
others may not. InSite�s purpose is to leverage the team�s
intrinsic energy, creativity, relationships, and experience to
unleash existing financial resources in partnership with local
social service providers and community leaders to create a true
social impact through the creation of new housing. For more
information visit: www.insitedevelopment.com. About uWink�s
Technology The uWink technology features an easy-to-use, fun "Web
2.0"-like user interface that looks and feels a lot like the
browsing the Web and allows the guest greater control of the
hospitality environment. Running on tabletop touch screens, the
uWink software lets guests self-order and pay for food and drinks,
play single and multi-player digital games, see movie trailers,
take surveys and quizzes, view and interact with digital promotions
and advertising and more � all in 11 different languages. Running
uWink technology allows the hospitality venue to increase customer
satisfaction and retention as well as improve operating margins and
labor efficiency. About uWink uWink develops interactive digital
media entertainment and hospitality software for use in a broad
range of hospitality venues. uWink is led by entertainment and
restaurant visionary Nolan Bushnell, founder and former CEO of
Atari and Chuck E. Cheese (NYSE: CEC). For more information:
www.uwink.com.
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