Snipp Announces the Launch of the Cannabis Marketing Resource Center (CMRC), a One of a Kind Resource for Cannabis Marketing ...
March 13 2018 - 7:00AM
TORONTO, March 13, 2018 (GLOBE NEWSWIRE) --
Snipp Interactive Inc. ("Snipp" or the “Company”)
(OTCQB:SNIPF) (TSX-V:SPN), a global provider of digital
marketing promotions, rebates and loyalty solutions, today
announced that it has created an industry first marketing resource
for the Cannabis Industry – The Cannabis Marketing Resource Center
(“CMRC”). The CMRC brings together all of the accumulated knowledge
that Snipp has acquired in designing and launching marketing
programs in regulated industries, namely:
- Alcohol – Beer, Wine, Spirits
- Pharmaceuticals – Over the Counter (OTC) and Prescription
Drugs
- Tobacco – Cigars, Cigarettes, Tobacco
- Arms & Ammunition – Small Arms, Guns, Bullets
- 3-Tier Tax Systems – Manufacturer to Distributor to
Retailer
The resource center’s mission is to help its
members understand both consumer and business-to-business marketing
best practices successfully used in the past by the largest players
in these mature and established industries. The goal is to also
help Cannabis marketers hit the ground running and take advantage
of the deep expertise and flexible technology platforms engineered
by Snipp for these industries, thereby enabling cannabis-related
companies to more easily launch sophisticated solutions that are
legally-compliant. Members can join for free and get access to a
wealth of detailed case studies, periodic webinars and one on one
consultation time with our design and deployment teams, which
include employees with deep cross-industry, legal and technical
knowledge.
Snipp has enabled a simple application process
that can be accessed at www.snipp.com/CMRC. Qualified applicants
will receive a welcome email along with further instructions.
According to Atul Sabharwal, Chief Executive
Officer at Snipp, “We are very excited to announce the Cannabis
Marketing Resource Center. Having access to such a wealth of
knowledge will allow the industry to launch sophisticated,
compliant and responsible programs that will enable all of the
players along the chain - from manufacturers to distributors to
retailers and the associated accessory providers -- to plan for a
future that will resemble the experience of very similar regulated
industries. This is familiar ground for Snipp as a veteran provider
for these sectors, so we have the tools to help cannabis companies
as they begin to face the inevitable pressures that come with
competition, particularly in the areas of customer acquisition and
retention, along with the ongoing task of managing competing
priorities among manufacturers, distributors and retailers. Our
deep expertise in Pharma programs will also help players in the
medical cannabis space better equip themselves to work with the
medical community.
We are excited by the interest we are getting
from leading companies in this space, many of whom have now
received licenses not only to grow Cannabis but also to distribute
through established retail channels like Shoppers Drug Mart. Snipp
already carries out multiple programs within Shoppers for a variety
of brands and is very familiar with the dynamics of competitive
selling for manufacturers who are reliant on their retail partners
to drive sales of their products.
In the US, we are already in discussions with
the leading Cannabis chain store in Colorado and with one of the
largest global manufacturers of accessories for the Cannabis
industry. Moreover, we already work closely with multiple brands of
a $40+ Billion USD Fortune 500 Company in the Wines and Spirits
space, who recently made a $191MM investment in a world leading
diversified Cannabis company based in Canada to bring Marijuana
infused drinks to the Canadian market. With this background,
we are very well positioned to service the needs of this
nascent marketplace and drive adoption of our solutions in yet
another industry vertical.”
Visit the Snipp website at http://www.snipp.com/
for Snipp’s full suite of solutions and examples of Snipp
programs.
About Snipp:
Snipp is a global loyalty and promotions company
with a singular focus: to develop disruptive engagement platforms
that generate insights and drive sales. Our solutions include
shopper marketing promotions, loyalty, rewards, rebates and data
analytics, all of which are seamlessly integrated to provide a
one-stop marketing technology platform. We also provide the
services and expertise to design, execute and promote client
programs. SnippCheck, our receipt processing engine, is the market
leader for receipt-based purchase validation; SnippLoyalty is the
only unified loyalty solution in the market for CPG brands. Snipp
has powered hundreds of programs for Fortune 1000 brands and
world-class agencies and partners.
Snipp is headquartered in Toronto, Canada with
offices across the United States, Canada, Ireland, Europe, and
India. The company is publicly listed on the OTCQB, of the OTC
market in the United States of America, and on the Toronto Stock
Venture Exchange (TSX) in Canada. Snipp was selected to the TSX
Venture 50®, an annual ranking of the strongest performing
companies on the TSX Venture Exchange, in 2015 and 2016. SNIPP IS
RANKED AMONGST THE TOP 500 FASTEST GROWING COMPANIES IN NORTH
AMERICA On Deloitte’s 2017 Technology Fast 500™ List, for the
second year in a row.
FOR FURTHER INFORMATION PLEASE CONTACT:
MKR Group, Inc.
Todd Kehrli / Mark Forney
snipp@mkr-group.com
Snipp Interactive Inc.
Jaisun Garcha
Chief Financial Officer
investors@snipp.com
Cautionary Note Regarding Forward-Looking
Statements
This press release contains forward-looking
statements that involve risks and uncertainties, which may cause
actual results to differ materially from the statements made. When
used in this document, the words "may", "would", "could", "will",
"intend", "plan", "anticipate", "believe", "estimate", "expect" and
similar expressions are intended to identify forward-looking
statements. Such statements reflect our current views with respect
to future events and are subject to such risks and uncertainties.
Many factors could cause our actual results to differ materially
from the statements made, including those factors discussed in
filings made by us with the Canadian securities regulatory
authorities. Should one or more of these risks and uncertainties,
such as changes in demand for and prices for the products of the
company or the materials required to produce those products, labour
relations problems, currency and interest rate fluctuations,
increased competition and general economic and market factors,
occur or should assumptions underlying the forward looking
statements prove incorrect, actual results may vary materially from
those described herein as intended, planned, anticipated, or
expected. We do not intend and do not assume any obligation to
update these forward-looking statements, except as required by law.
The reader is cautioned not to put undue reliance on such
forward-looking statements.
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
Copyright Snipp Interactive Inc. All rights
reserved. All other trademarks and trade names are the property of
their respective owners.
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