SMEV Simulated Environment Concepts Inc (PK)

Simulated Environment Concepts (PINKSHEETS: SMEV), the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, sees a growing interest from the fitness industry to offer the company's flagship product, SpaCapsule, in fitness centers around the world.

Prior to signing an agreement with SE Concepts to place SpaCapsules in their facilities, Lady Fitness Center CEO Harve Rivoal had once stated, "SpaCapsule will become a centerpiece of our 'Lady Fitness' operations." Today, with credit due once again to the Dermscan Study, fitness centers such as the BodySmart franchise are incorporating the SpaCapsule into work out regimens.

"We've found the capsule is a fantastic therapy for clients who have a problem with cellulite," said Morgan Pierce, head of the BodySmart gym chain, to the Independent.ie (online subsidiary of the Irish Independent Newspapers).

"SpaCapsule can greatly assist with achieving weight loss goals as a 'standalone' device -- as proven by the Dermscan Study -- or can be incorporated into an exercise and diet regimen," stated Dr. Ilya Spivak, Marketing Director of Simulated Environment Concepts (SE Concepts) and Co-Inventor of the SpaCapsule.

The scientific evidence supporting SpaCapsule's weight loss, cellulite reduction and slimming effects is driving the increasing demand for the device within a market where tens of millions of dollars are spent daily on fitness and weight loss related products and services. With this increasing demand, SE Concepts anticipates the growing trend of adopting SpaCapsule as the "center piece" of a gym/fitness center will continue at a fairly rapid pace.

Management indicates that capitalizing on the fitness frenzy means more than just selling units into gyms. By identifying and forming strategic relationships with fitness franchises and other proprietors, the stage is set for SE Concepts to begin securing co-branding partnerships within the fitness markets.

This is a subject matter expected to take shape during the company's first shareholder conference call; scheduled to take place today, Thursday, March 10, 2011, at 2:00 p.m. (EST).

Those wishing to attend today's event are encouraged to participate either by telephone at 877-407-8031, (International callers, please call 201-689-8031), or by joining the live webcast at: www.investorcalendar.com/IC/CEPage.asp?ID=163687.

About Simulated Environment Concepts, Inc.

Simulated Environment Concepts, Inc. (SE Concepts) (PINKSHEETS: SMEV) is an industry leading manufacturer and developer of cutting edge medical, health and wellness equipment promoting relaxation, physical rehabilitation, weight loss, slimming and cellulite reduction.

SE Concepts was established in 2000 by doctors dedicated to advancements in medical technology and aesthetics. Its flagship product, SpaCapsule®, which is currently distributed in over 37 countries, is a robotic massage therapy system used for medical rehabilitation, relaxation, weight loss, slimming, cellulite management and general wellness.

For more information on SE Concepts, SpaCapsule®, PTjetCapsule™ and Celude Laboratories™ products you can visit the company's product website at www.spacapsule.com, the corporate website at www.seccorporation.com, the corporate blog at http://www.spacapsule.wordpress.com, facebook at http://www.facebook.com/SpaCapsule or request more information via email at ir@spacapsule.com, or call at (888) 757-0797 or (305) 651-9200.

Contact: Simulated Environment Concepts Allen Licht Investor Relations Department (888) 757-0797