Intercept Music, Wholly Owned Subsidiary of Sanwire Corporation, Reaches Major Milestone and Introduces Intercept Plus
May 08 2020 - 6:00AM
InvestorsHub NewsWire
Intercept
Music, Wholly Owned Subsidiary of Sanwire
Corporation, Reaches Major Milestone in Artist Signups,
and Introduces Intercept Plus Services
LOS
ANGELES, CA -- May 08, 2020 -- InvestorsHub NewsWire
-- Sanwire
Corporation (“Sanwire” or the “Company”) (OTC:
SNWR), a diversified company with a focus on the entertainment
industry, announced today that Intercept Music, Inc. (“Intercept”),
Sanwire’s wholly owned subsidiary, has reached a significant
milestone by signing more than 100 artists to its platform since
its official launch in early 2020. The company also announced the
official launch of its new Intercept Plus label services program,
offering artists and bands enhanced, custom-tailored
revenue-generating services.
The 100-artist
milestone beats Intercept’s initial projection by almost 60
days. The rapid rate of adoption validates Intercept Music’s core
concept: to deliver marketing and distribution products and
services that enable independent artists to directly manage their
music and their careers.
The more than 100 artists signed so far represent a wide range
of genres, including gospel, Christian, country, bluegrass, folk, blues,
reggae, rock, hip-hop, pop, and Latin. The artist cohort
includes both established artists
and emerging talents, from the U.S. and abroad. Among the more prominent artists
signed to Intercept Music are Clayton Anderson, George Ducas, Josh
Gracin, Rayne Johnson, The Pointer Sisters, the late Kenny Rogers, and John
Schneider.
Additionally, Intercept has
officially launched Intercept Plus label services, which the
company has beta-tested with a dozen artists and bands in recent
months. Funded on a commission basis, Intercept Plus allows
independent artists to economically access many of the benefits of
a traditional music label, including enhanced promotional and
merchandising opportunities such as playlisting, customized
advertising, and licensing. There are currently more than 50
artists and bands that have applied to the Intercept Plus platform;
the company expects to on-board these artists and recognize
revenues within the second quarter of
2020.
“The fact that we reached the
100-artist milestone ahead of our forecast indicates that we have
the right product at the right time, and the demand is even greater
than we expected,” said Tod Turner, President of Intercept. “With
the introduction of Intercept Plus, we’re creating an even more
powerful toolset for artists to control all aspects of their
careers, and maximize their
revenue.”
Intercept
Music is an online platform completely dedicated to helping
millions of global independent artists effectively promote their
music and distribute it worldwide to hundreds of digital stores and
every major streaming platform, including Spotify, Apple Music,
Amazon Music, Pandora and Google Music. In addition to
powerful DIY social media marketing and promotional tools available
on a monthly subscription model, Intercept's upgraded ambassador
program also enables artists to accelerate their careers with
individualized coaching sessions, which can be booked directly on
the website.
There are
currently an estimated 12 million independent artists (i.e., those
not signed to major labels) worldwide today, and independent music
is the fastest-growing sector by revenue in the music industry. The
independent music market generated $1.6 billion in 2019 and is
projected to grow 32% in 2020 to $2.1 billion, accounting for up to
10% of the global music industry. Intercept Music offers an
unparalleled level of support and service to its independent
artists.
About Intercept Music,
Inc.
Intercept Music, Inc. is an entertainment technology
company, with the soul of an artist, sells and markets its product
offerings utilizing the Software as a Service (“SaaS”) model. In
the crowded music marketplace today, 12 million artists are
competing for fans and audiences that have almost unlimited access
to music, whether from streaming services or online retailers.
Intercept's software platform delivers an unsurpassed combination
of distribution, marketing and expert coaching, empowering artists
to connect with new audiences, measure their results and distribute
and monetize their music like never before. For more information,
visit interceptmusic.com.
About Sanwire
Corporation
Sanwire Corporation (OTC: SNWR), a diversified
company with a focus on the entertainment industry, has been
involved in aggregating technologies for a number of years. We look
for opportunities in fragmented markets, where technology can be
applied to consolidate services into a single platform of delivery.
Our current focus is advanced entertainment technologies. For more
information, visit sanwirecorporation.com.
For further inquiries, contact
ir@sanwirecorporation.com,
casper.casparian@interceptmusic.com,
or (424) 835-0833.
Safe
Harbor Statement:
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Securities Act of 1934, as amended. All statements regarding our
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