--HSBC agrees to sell general-insurance business in four territories to AXA Group, QBE Insurance

--62%-owned unit Hang Seng Bank will sell insurance unit to QBE Insurance

--Deals valued around US$914 million in cash

--AXA, QBE to be exclusive providers of insurance products for HSBC and Hang Seng Bank in several areas

(Adds completion date in the second paragraph, details of bancassurance agreements in the third paragraph and comments from QBE in final two paragraphs.)

HONG KONG (Dow Jones)--Global banking giant HSBC Holdings PLC (HBC, HSBA.LN) said Wednesday that it has agreed to sell its general insurance businesses in Hong Kong, Singapore, Argentina and Mexico to AXA Group and Australia's QBE Insurance Group Ltd. (QBE.AU) in separate deals valued at around US$914 million in cash.

The move is part of HSBC's efforts to diversify away from non-core businesses, while focusing on its core banking operations. Last year, the company said it would sell its global general insurance operations as part of cost-cutting efforts. The deals, which are subject to regulatory approvals, are expected to be completed in the second half of 2012, while the deal in Argentina may be completed earlier, HSBC said a statement.

Following the completion of the deals, AXA and QBE will become the exclusive providers of general insurance products distributed by HSBC and its Hang Seng Bank unit to retail and commercial banking customers in Hong Kong, China, Singapore, India, Indonesia, Mexico and Argentina under 10-year bancassurance agreements, HSBC said.

It "will enable us to focus our capital and resources on the growth of our core businesses, including the building of our broader wealth management capabilities," HSBC Group Chief Executive Stuart Gulliver said in the statement.

HSBC said that its units, HSBC Insurance (Asia) Ltd., HSBC Insurance (Singapore) Pte. and HSBC Seguros SA de CV Grupo Financiero HSBC, have agreed to sell their general insurance portfolios in Hong Kong, Singapore and Mexico to AXA Group at a combined cash consideration around US$494 million.

In addition, it has also agreed to sell its general-insurance business in Argentina to Australia's QBE Insurance Group Ltd. (QBE.AU). Under the agreement, QBE Insurance will buy Hong-Kong-based Hang Seng Bank Ltd.'s (0011.HK) general-insurance manufacturing unit Hang Seng General Insurance (Hong Kong) Co. Hang Seng Bank is 62%-owned by HSBC Group. The total cash consideration for both businesses and the bancassurance agreements is around US$420 million and will be funded from existing internal resources, QBE Insurance said in a separate statement.

QBE, which operates in 49 countries, has grown through a steady string of acquisitions in Asia, the U.S. and Latin America in recent years. The Australian insurer reported gross written premiums of $18.3 billion in 2011.

-By Joanne Chiu, Dow Jones Newswires; 852-2802-7002; joanne.chiu@dowjones.com

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