Principal Solar, Inc (PSI; OTC Pink: PSWW), a publicly traded solar energy holding company executing a unique roll-up strategy to create the world's first distributed solar utility, today announced the release of “Feed-in Tariffs: The Proven Road Not Taken…Why Not?”. Authored by PSI advisory board member J. Peter Lynch, the paper examines how feed-in tariffs (FIT) can accelerate investment in renewable energy, with FITs providing a guarantee that anyone who generates electricity from a renewable energy source can receive long-term payments for each kilowatt-hour produced.

“A FIT program is the most effective way to spark rapid development of the massive amount of renewable energy potential in the US,” says Lynch, a pioneer in the renewable energy sector of the investment banking industry. “A FIT removes investor uncertainty by ensuring that anyone with access to sun or wind can receive funding for a set period of time.”

Lynch will host a Webinar, “Why Not? The Case for an American Feed-In Tariff,” for The Principal Solar Institute on Wednesday, October 10, 2012 from 12:00 p.m.-12:45 p.m. ET.

About Principal Solar

Principal Solar, Inc (PSI; OTC Pink: PSWW), is a publicly traded solar energy holding company executing a unique roll-up strategy to create the world's first distributed solar utility. PSI concentrates its resources on the acquisition, finance, development and management of solar power companies. The Principal Solar Institute, an educational organization created by Principal Solar, Inc., is dedicated to spreading solar knowledge to the critical stakeholders in the ongoing energy debate. Visit www.PrincipalSolar.com.

Cautionary Statement Regarding Forward-Looking Statements

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors in the solar energy generating industry (market risk, government regulation, operational risks, etc.) that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The Company does not assume a duty to update these forward-looking statements, except as required by law.

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