Principal Solar Examines Solutions for the Texas Energy Shortage, Offers Guidance in Compelling White Paper

Principal Solar, Inc. (PSI; OTC Pink: PSWW), a publicly traded solar energy holding company executing a unique roll-up strategy to create the world's first distributed solar utility, today announced the release of its White Paper, “Solutions for the Texas Energy Shortage.” Authored by Ron Seidel, PE, PSI Board of Directors, the paper examines strategies for spurring generation development to meet Texas’ growing energy demands.

“The market could be allowed to operate as designed, with no caps, or sufficiently high caps,” says Seidel. “Another solution involves a capacity market that operates to ensure that sufficient generating capacity is available to meet peak loads.”

As a long-term solution, the impact of a shift from traditional to solar power on the Texas economy could be significant.

Seidel adds, “Currently, without a capacity component in the market, there is not sufficient financial incentive to encourage building new power plants.”

About Principal Solar

Principal Solar, Inc. (PSI; OTC Pink: PSWW) is a publicly traded solar energy holding company executing a unique roll-up strategy to create the world's first distributed solar utility. PSI concentrates its resources on the acquisition, finance, development and management of solar power companies. The Principal Solar Institute, an educational organization created by Principal Solar, Inc., is dedicated to spreading solar knowledge to the critical stakeholders in the ongoing energy debate. Visit www.PrincipalSolar.com.

Cautionary Statement Regarding Forward-Looking Statements

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors in the solar energy generating industry (market risk, government regulation, operational risks, etc.) that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The Company does not assume a duty to update these forward-looking statements, except as required by law.

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