Location Based Technologies, Inc. CEO Letter to Shareholders
December 23 2014 - 7:00AM
Business Wire
Location Based Technologies® Inc. (OTCBB:LBAS) CEO, Dave
Morse, has released a letter to shareholders.
Dear Shareholders,
Year-end is a time for both reflection and a time to look
forward. In looking back at 2014, LBT is particularly proud of
achieving several key milestones in strategic areas:
- Total paid monthly users (defined as
the total number of users that paid a minimum of $12.95 for a month
of service during the past year) exceeded 72,000, an increase of
more than double (123%) compared to the prior year;
- Service income achieved break-even
levels in mid-2014, which will enable gross margins from service
revenues to accelerate in future periods as many costs related to
service revenue are fixed in nature;
- Monthly service income exceeded
$100,000 per month starting in July 2014;
- Excluding the provision for inventory
valuation reserves, the Company realized a 20% gross margin on
device sales as compared to a negative 20% for the previous year;
and
- Overall gross margins were positive for
the first time in the Company’s history.
These major advances reinforce LBT's core value
proposition of attracting and retaining customers while creating
the potential for a positive return on investment for
you, our shareholders, in this Internet of Things (IoT) high growth
space.
We have focused on cutting our costs in areas with minimal
impact upon our customers and have refocused our resources on
growing the business in 2015 in the following four ways:
- Expanding our US based sales by
partnering with a world class distributor. Contract signed.
- Expanding our sales in Mexico through
key strategic retail outlets. Contract signed.
- Launching a major initiative focused on
partnering with auto dealerships in the US.
- Introducing our new 3G PocketFinder
devices into the US, Canadian and Australian markets.
Our yearend filing can be seen at www.sec.gov and it contains
specific information on each of these key initiatives along with
high level revenue projections. Customers, employees, business
partners and shareholders intersect with many common expectations
and our commitment at LBT is to deliver the best value and the
strongest results possible to each. Our vision remains clear
and our resources are aligned – we know that our success is tied to
the growth of our customer base and subscription revenues. That is
our focus.
Each of our key initiatives for 2015 provides dynamic growth
opportunities that will carry us to our ultimate achievement of
profitability. These exciting initiatives set the stage for what we
believe to be a richly rewarding new year. We have a team that
is up for and eager to meet these challenges.
As always, we sincerely thank you for your continued hope in the
success of our company and for your continued trust and
confidence. We look forward to 2015 with excitement and
confidence, hoping that it will be a year of success, growth,
and profits for all.
Sincerely,David M. Morse, PhDCEO
About Location Based Technologies
A publicly traded company, Location Based Technologies (LBAS)
designs and builds dedicated GPS products and services that are
affordable and easy to use. The Company’s consumer products are
sold under the PocketFinder brand, and its commercial products are
sold under the LBT brand. For more information, visit:
www.pocketfinder.com or www.locationbasedtech.com.
Forward-Looking Statements
This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. Actual results may
differ significantly from management's expectations. These
forward-looking statements involve risks and uncertainties that
include, among others, risks related to competition, management of
growth, new products, services and technologies, potential
fluctuations in operating results, international expansion,
outcomes of legal proceedings and claims, fulfillment and data
center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, system interruption,
inventory, government regulation and taxation and payments. More
information about factors that potentially could affect Location
Based Technologies’ financial results is included in Location Based
Technologies’ filings with the Securities and Exchange Commission,
including its most recent Annual Report on Form 10-K and subsequent
filings.
PocketFinder and Location Based Technologies, Inc. are
trademarks of Location Based Technologies, Inc. registered in the
U.S. and other countries.
Location Based TechnologiesInvestor Relations:Dave Morse,
CEO, 888-600-1044 ext. 5info@pocketfinder.com
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