HearAtLast CEO Sets Goal to Become Canada's Largest Chain of Hearing Devices
October 22 2009 - 12:54PM
Marketwired
HearAtLast Holdings, Inc. (PINKSHEETS: HRAL), a leading provider of
suitable affordable solutions to clients with hearing needs in the
billion dollar hearing loss market, announced today that Company
game plan is to become Canada's largest distribution channel of
Hearing Devices and related products and services under its hearing
store model co-located within select Wal-Marts in Canada.
"As we continue to expand throughout Canada, we clearly see that
we can soon become the nations largest network of hearing stores,"
stated Mr. Matthew Sacco; President and CEO. Mr. Sacco went on to
explain that HearAtLast has followed a similar path to that of food
Giant Kellogg's. During the great depression Kellogg's recession
strategy was simple, 'advertise and employ.' HearAtLast is taking a
similar approach while maintaining overheads and expanding their
footprint in the Canadian Hearing Healthcare industry. As our
clinics gain critical mass, we staff accordingly using our network
of hearing instrument specialists and audiologists. This approach
is felt in the EARS of our patients as we have coined the term
"Expert Service, Exceptional Technology, Unbeatable Price." Our
model is simple, make hearing aids accessible, affordable, service
what you sell and do not over complicate the process. This formula
for success is due in part to our locations and the support of the
world's largest retailer, Wal-Mart.
Furthermore, "not only do we want to become the most successful
provider of hearing instruments, we also want to become the most
recognizable company which consumers associate with value and
superior service," added Mr. Sacco. HearAtLast Holdings is on the
heals of two major competitors in the Canadian market. The largest
group having been in business for over 30 years has over 50 clinics
and satellite locations in 4 provinces, another has been in
business for 6 years and have 35 locations and are located in
Ontario. HearAtLast is rapidly approaching these competitors in
just 3 short years and is on target to becoming Canada's Largest
Hearing Company. Earlier this year Hear USA announced that it had
sold 23 of their Ontario locations for $23.7M and gave further
validation that the Hearing business in Canada is a sought after
and growing industry and HearAtLast is in this at the right
timing.
About HearAtLast
HearAtLast Holdings, Inc. is a Nevada corporation that owns and
operates its wholly-owned subsidiary of hearing stores co-located
within select Wal-Mart stores throughout Canada. Their chain of
hearing stores specializes in the sale of digital hearing aids and
testing services. The Company is the affordable hearing solution
for Canadians, combining the most sought after retail space in
North America with convenience and location. HearAtLast provides
State of the Art Hearing Testing and Dispensing services to
individuals with all types of measurable hearing loss.
HearAtLast facilities sell a selection of high quality brand
name hearing aids and also offer complimentary screening tests,
clinical hearing tests, high end ear buds and assistive listening
devices. The Company's mission is to consolidate the highly
fragmented hearing services industry while providing unparalleled
service to the estimated 30+ million hearing impaired individuals
throughout North America. After a prescription is approved, the
independent on-site audiologists and hearing aid practitioners at
HearAtLast utilize a refined process to dispense the latest in Name
Brand digital hearing aids.
For more information please visit www.hearatlast.com
Safe Harbor
Statements about the Company's future expectations and all other
statements in this press release other than historical facts, are
"forward-looking statements" within the meaning of Section 27A of
the Securities Act of 1933, Section 21E of the Securities Exchange
Act of 1934, and as that term is defined in the Private Securities
Litigation Reform Act of 1995. The Company intends that such
forward-looking statements be subject to the safe harbors created
thereby.
The above information contains information relating to the
Company that is based on the beliefs of the Company and/or its
management, as well as assumptions made by any information
currently available to the Company or its management. When used in
this document, the words "anticipate," "estimate," "expect,"
"intend," "plans," "projects," and similar expressions, as they
relate to the Company or its management, are intended to identify
forward-looking statements. Such statements reflect the current
view of the Company regarding future events and are subject to
certain risks, uncertainties and assumptions, including the risks
and uncertainties noted. Should one or more of these risks or
uncertainties materialize, or should underlying assumptions prove
to be incorrect, actual results may vary materially from those
described herein as anticipated, believed, estimated, expected,
intended or projected. In each instance, forward-looking
information should be considered in light of the accompanying
meaningful cautionary statements herein. Factors that could cause
results to differ include, but are not limited to, successful
performance of internal plans, the impact of competitive services
and pricing and general economic risks and uncertainties.
Investor Relations: HearAtLast Holdings, Inc. Aldo Rotondi
416-436-3795 investorrelations@hearatlast.com
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