HearAtLast Adds Specialty Audiological Clinic to Focus on 'Tinnitus'
September 21 2009 - 9:00AM
Marketwired
(PINKSHEETS: HRAL) HearAtLast Holdings, Inc., a leading provider of
suitable affordable solutions to clients with hearing needs in the
billion dollar hearing loss market, announced today that the
Company is in the final development stage of a new Tinnitus Clinic
located in the prominent Kingsway Community of Toronto, Ontario
Canada. This state of the art facility will focus on the clinical
and therapeutic side of dealing with Tinnitus (ringing ears) a
condition that impacts millions of North Americans.
This new audiology clinic situated in the HumberTown Mall, a
prestigious boutique like setting, caters to the baby boomer and
empty nester demographic. "The location is an ideal setting for a
platform of this nature as it is surrounded by medical
professionals and a dense middle to upper middle class population,"
states Matthew Sacco CEO. This audiological discipline is in great
demand as many individuals with hearing loss suffer from severe
tinnitus as well.
The process of dealing with Tinnitus requires several
components, masking devices, found in many of today's more
sophisticated digital hearing devices, therapy and counseling which
play a major role in helping one overcome the frustration of
constant ringing or head noises, a process that benefits from
ongoing treatment. "This new approach will create and add an
entirely new revenue stream as it will be based on a 5-10 stage
therapy program that will be rolled out in to several HearAtLast
locations over the next 12 months," stated Matthew Sacco.
Tinnitus ("TIN-a-tus" or "Tin-EYE-tus") is the perception of
sound in the head when no outside sound is present. It is typically
referred to as "ringing in the ears," but other forms of sound such
as hissing, roaring, pulsing, whooshing, chirping, whistling and
clicking have been described. Recent publications indicate that
almost everyone at one time or another has experienced brief
periods of mild ringing or other sound in the ear. Some people have
more annoying and constant types of tinnitus. One third of all
adults report experiencing tinnitus at some point in their lives.
Ten percent to 15% of adults have prolonged tinnitus requiring
medical evaluation. Prevalence estimates of individuals with
tinnitus vary widely, from 7.9 million to more than 37 million.
About HearAtLast
HearAtLast Holdings, Inc. is a Nevada corporation that owns and
operates its wholly-owned subsidiary of hearing stores co-located
within select Wal-Mart stores throughout Canada. Their chain of
hearing stores specializes in the sale of digital hearing aids and
testing services. The Company is the affordable hearing solution
for Canadians, combining the most sought after retail space in
North America with convenience and location. HearAtLast provides
State of the Art Hearing Testing and Dispensing services to
individuals with all types of measurable hearing loss.
HearAtLast facilities sell a selection of high quality brand
name hearing aids and also offer complimentary screening tests,
clinical hearing tests, high end ear buds and assistive listening
devices. The Company's mission is to consolidate the highly
fragmented hearing services industry while providing unparalleled
service to the estimated 30+ million hearing impaired individuals
throughout North America. After a prescription is approved, the
independent on-site audiologists and hearing aid practitioners at
HearAtLast utilize a refined process to dispense the latest in Name
Brand digital hearing aids.
For more information please visit www.hearatlast.com
Safe Harbor
Statements about the Company's future expectations and all other
statements in this press release other than historical facts, are
"forward-looking statements" within the meaning of Section 27A of
the Securities Act of 1933, Section 21E of the Securities Exchange
Act of 1934, and as that term is defined in the Private Securities
Litigation Reform Act of 1995. The Company intends that such
forward-looking statements be subject to the safe harbors created
thereby.
The above information contains information relating to the
Company that is based on the beliefs of the Company and/or its
management, as well as assumptions made by any information
currently available to the Company or its management. When used in
this document, the words "anticipate," "estimate," "expect,"
"intend," "plans," "projects," and similar expressions, as they
relate to the Company or its management, are intended to identify
forward-looking statements. Such statements reflect the current
view of the Company regarding future events and are subject to
certain risks, uncertainties and assumptions, including the risks
and uncertainties noted. Should one or more of these risks or
uncertainties materialize, or should underlying assumptions prove
to be incorrect, actual results may vary materially from those
described herein as anticipated, believed, estimated, expected,
intended or projected. In each instance, forward-looking
information should be considered in light of the accompanying
meaningful cautionary statements herein. Factors that could cause
results to differ include, but are not limited to, successful
performance of internal plans, the impact of competitive services
and pricing and general economic risks and uncertainties.
Investor Relations: HearAtLast Holdings, Inc. Aldo Rotondi
416-436-3795 investorrelations@hearatlast.com
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