EQ Labs Receives Offer for Marketing Collaboration Which Places EQ Energy Drink in Front of Up to 4 Million Consumers Per Month
September 08 2010 - 9:49AM
EQ Labs (Pink Sheets:EQLB) announced today that it has received an
offer to be placed in a digital advertising network. The
media screens that display the network are strategically situated
throughout 108 stores and as result of this new collaboration, the
EQ brand will be prominently displayed on 480 media screens in one
of the larger c-store (convenience stores) proprietors in the
Western part of the United States. EQ Labs believes that this
marketing collaboration will be implemented along with a sales
order in which product will be placed in 108 stores in less than 30
days.
Point of purchase advertising (POP) is an advertising medium
that utilizes a display to catch a shopper's eye at the point of
purchase. There are various types of point of purchase
displays including floor stand displays, media screens and
others. As a result of EQ Labs participation in the digital
network, EQ Energy Drink will be displayed on over 400 screens
daily and can potentially reach up to 4 million consumers per
month. Mo Owens, Chief Executive Officer of EQ Labs commented, "We
are very excited about this opportunity. C-stores are an
extremely important component of our overall sales
opportunity. The c-store retail opportunity has launched some
of the more recognizable energy drink brands in the world today and
we believe it will be very important for our brand as sales
continue to accelerate." About EQ Labs, Inc.
EQ Labs is engaged in the development, marketing and sale of EQ
("The Smart Energy Drink") . EQ is an effervescent tablet that can
be dissolved in any beverage to provide instant energy.
Consisting of a blend of essential vitamins, Gingko Biloba,
and less caffeine than a cup of coffee. EQ is currently sold
at Best Buy, 7-Eleven, Walgreens and other leading retailers.
For more information about EQ, visit: http://www.drinkeq.com/.
The EQ Labs, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=7430
Forward-Looking Statements: This press release contains
forward-looking statements that reflect the Company's current
expectation regarding future events. Actual events could
differ materially and substantially from those projected herein and
depend on a number of factors. Certain statements in this
release, and other written or oral statements made by EQ Labs, Inc.
are forward-looking statements within the meaning of Section 27A of
the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. You should not place undue reliance on
forward-looking statements since they involve known and unknown
risks, uncertainties and other factors which are, in some cases,
beyond the Company's control and which could, and likely will,
materially affect actual results, levels of activity, performance,
or achievements. The Company assumes no obligation to
publicly update or revise these forward-looking statements for any
reason, or to update the reasons actual results could differ
materially from those anticipated in these forward-looking
statements, even if new information becomes available in the
future.
CONTACT: EQ Labs, Inc.
Maurice "Mo" Owens, CEO
702-445-7762
Fax: 702-445-7762
mo@drinkeq.com
Bob Fain, COO
bob@drinkeq.com
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