Monster Diesel(TM) & Michael Waltrip Racing Announce Partnership on Martin Truex's No. 56 Toyota
May 26 2010 - 11:48AM
Marketwired
Alkane, Inc. (PINKSHEETS: ALKN) announced at Dover International
Speedway that its flagship product Monster Diesel™ has joined
Martin Truex's No. 56 NAPA AUTO PARTS Toyota as an associate
sponsor that began at the NASCAR Sprint Cup race at Dover
International Speedway. "We are pleased that Monster Diesel™ has
become part of the family at Michael Waltrip Racing," said Chris
Marciani, Vice President of Sales & Marketing with Michael
Waltrip Racing.
The Baltimore-based company's logo will adorn the No. 56 car's
B-post for the remainder of the 2010 season and beyond. For the
next few races fans will also get to see it on the rocker panel.
Monster Diesel™ entered into this partnership at a perfect time.
Martin Truex Jr. captured the pole to start first on the Sunday
race at Dover with a finish of 12th place to get him in the chase!
Then, to follow with a 2nd place finish at the All-Star race the
very next week, running neck and neck with Kurt Busch for the Win,
Truex stated, "I could smell it (the money). A couple more laps and
I would have been right there. What a great night. We had a lot of
fun. Second isn't what we came here for, but we just came up one
spot short. So proud of everyone here at Michael Waltrip
Racing."
"NASCAR's fan base is one of our target markets," said Dr.
Mathew Zuckerman, CEO and president of Monster Diesel. "Michael
Waltrip Racing brings solid business-to-business relationships,
long-term stability and a commitment to winning that endears itself
to Monster Diesel. Martin couldn't be a better person to represent
our company and Michael is one of the most dynamic car owners in
the sport. We're excited about this relationship."
Truex said the team is honored Monster Diesel™ chose MWR.
"We're glad Monster Diesel™ is joining us for the long haul,"
said Truex. "I'm happy that a company like Monster Diesel™ sees the
value we bring and we plan to reward that confidence. I know NASCAR
has made going green a priority and I think Monster Diesel™ fits
well within those goals."
Monster Diesel™ is a patent pending high-energy "green"
alternative fuel additive, which boosts diesel fuel's quality to
premium levels and is designed for use in any diesel powered motor.
The additive offers a comprehensive, cost effective solution to
address each of the challenges common to diesel powered engines,
all in one product. Monster Diesel™ increases mileage per gallon by
as much as 15%, reduces emissions by 23%, boosts power, reduces
wear, and winterizes fuel. Monster Diesel™ -- The Only Additive
You'll Ever Need!
Forward-Looking Statements: This press
release contains certain forward-looking statements. Investors are
cautioned that certain statements in this release are
"forward-looking statements" and involve both known and unknown
risks, uncertainties and other factors. Such uncertainties include,
among others, certain risks associated with the operation of the
company described above. The Company's actual results could differ
materially from expected results.
Visit www.MonsterDiesel.com for more product
information, news and analysis, and information on how to order
Monster Diesel branded products. Also visit Monster Diesel™ on
Facebook or follow on Twitter.
Investor Contact: Redwood Consultants, LLC Jens Dalsgaard
1-415-884-0348 Media Contact: Alkane, Inc. Lou Petrucci
1-410-666-7837
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