TORONTO, Feb. 12,
2024 /CNW/ -- Sabio Holdings Inc. (TSXV:
SBIO; OTCQX: SABOF) (the "Company" or "Sabio"), is a diverse owned
leader in the Connected TV ("CTV")/over-the-top ("OTT") ecosystem
helping brands reach, engage and validate diverse consumers through
technology, today announced a new integration with FreeWheel, a
global technology platform for the TV advertising industry.
Per this partnership, FreeWheel will now work with Sabio as one
of its newest supply-side platform (SSP) partners.
This partnership pairs both companies' differentiated strengths
to deliver several synergistic and timely key benefits to
publishers in today's fast-changing, complex and increasingly
diverse TV ad landscape.
FreeWheel, on the one hand, works with the majority of
publishers across the TV ad ecosystem. And so, by teaming up with
Sabio, the latter's clients now have access to an even wider array
of premium video ad inventory.
Sabio, meanwhile, is well-versed in effectively reaching diverse
audiences at scale and running culturally relevant campaigns on
CTV/OTT that resonate with today's multicultural marketplace,
powered by its proprietary 55MM validated household
graph.
The end result is a combined offering that gives publishers
access to previously untapped sources of premium video ad
inventory, including a much needed focus on reaching diverse
audiences. This integration further cements Sabio as an industry
leader in supply path efficiency, as 70 percent of its current
supply is through direct partnerships.
"We're proud to partner-up with FreeWheel and look forward to
working with them to help publishers reach and engage with general
and multicultural audiences, in the most direct, brand safe and
high-quality way possible," said Simon
Wong, Sabio's EVP of Product. "Publishers are really seeking
simplicity in an increasingly complex world, and FreeWheel, through
its work in the industry, really delivers on this."
"Multicultural audiences continue to be an untapped market for
advertisers and brands. Together with Sabio, we are able to expand
on the growth opportunity across CTV and are committed to finding
and innovating with new solutions that help our partners navigate
the ever-evolving TV ad ecosystem," said Katy Loria, Chief Revenue Officer, FreeWheel.
"Our goal is to provide an exceptional experience and this
partnership with Sabio does so by offering premium content
offerings across every screen and platform, serving our advertising
partners and audiences, both general and multicultural, alike."
In 2024, the multicultural media ad market is expected to surge
to a record $45
billion1. In the U.S., younger generations are
already a multicultural majority, and an overall multicultural
majority2 is expected by 2050.
About FreeWheel
FreeWheel empowers all segments of The New TV Ecosystem. We are
structured to provide the full breadth of solutions the advertising
industry needs to achieve their goals. We provide the technology,
data enablement and convergent marketplaces required to ensure
buyers and sellers can transact across all screens, across all data
types, and all sales channels, in order to ensure the ultimate goal
– results for marketers. With offices in New York, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A
Comcast Company, stands to advocate for the entire industry through
the FreeWheel Council for Premium Video. For more information,
please visit freewheel.com and follow us on X and
LinkedIn.
About Sabio Holdings
Sabio Holdings Inc. (TSXV: SBIO)
(OTCQX: SABOF) is a leading Diverse owned connected-television
(CTV) and over-the-top (OTT) technology and service provider
specializing in the high-growth ad-supported
video-on-demand (AVOD) and free
ad-supported streaming (FAST) channel market. Its
cloud-based technologies empower brands and agencies to effectively
reach, engage, and better understand diverse audiences on streaming
platforms. The Sabio Holdings portfolio is comprised of: Sabio —
our trusted and transparent content monetization DSP; App
Science® — our cutting edge, non-panel based, real-time
measurement and attribution SaaS platform; and Vidillion — our
cloud-based ad-insertion, and content distribution and management
platform. For more information, visit: sabioholding.com.
This news release shall not constitute an offer to sell or
the solicitation of an offer to buy any securities in any
jurisdiction.
Neither the TSX Venture Exchange nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Media Contacts:
Simon
Wong, EVP of Product
investor@sabio.inc
Phone: 1.844.974.2662
Sam Wang, Investor Relations
investor@sabio.inc
Jiyan Cadiz, Public Relations
jiyan@sabioholding.com
Elaine Wong
elaine_wong@comcast.com
1 https://www.pqmedia.com/product/United-States-Multicultural-Media-Forecast-2023-2027/
2 https://thehill.com/homenews/4412311-multicultural-americans-majority-population-2050/
SOURCE Sabio Inc.