LEHI, Utah, Oct. 19, 2020 /PRNewswire/ -- Purple
Innovation, Inc. (NASDAQ: PRPL) ("Purple"), the
leader in comfort innovation and the creator of the renowned
Purple® Mattress today announced an exclusive partnership with
Sleep Country Canada Holdings Inc. (TSX: ZZZ), to bring Purple
products to all 280 of the leading mattress and
bedding retailer's locations across Canada. This is the first time Purple products
will be available for purchase in physical retail locations outside
of the U.S.
In addition to stocking Purple flagship products—including the
Purple® Pillow and the Purple® Hybrid 2, Premier 3 and Premier 4
mattresses—Sleep Country Canada will launch an exclusive mattress
to the Canadian market, the Purple® Plus Mattress. The Purple Plus
Mattress features the patented Purple Grid™ paired with a new
premium comfort foam that adapts dynamically to the body during
sleep. The Purple Plus Mattress is instantly soft where you want it
and firm where you need it, keeping you cool and comfortable all
night long.
"As Canada's leading mattress retailer, Sleep Country Canada is
the perfect partner to expand our international footprint and help
even more people around the globe achieve a better night's sleep,"
said Joe Megibow, CEO of Purple.
"In this moment when people are looking for comfort solutions
at home, we're eager to share the magic of the Purple Grid™ with
both current and new customers in Canada."
"We are proud to be the exclusive Canadian retailer to Purple, a
leader in sleep innovation that shares our vision of transforming
the sleep industry through best-in-class quality sleep products,"
said Stewart Schaefer, Chief
Business Development Officer at Sleep Country Canada. "Purple's
innovative sleep technology, exceptional digital experience and
award-winning creative marketing is a winning combination that we
believe will be quickly embraced by our customers. With our
expanded online platforms and our 280 locations, Purple is a
perfect partner to help strengthen our leading position to serve
Canadians any way they prefer to shop, both online and in
store."
The company's international expansion comes on the heels of
tremendous growth, with Purple reporting record second quarter 2020
sales numbers and expanding U.S. manufacturing with the opening of
a new facility in Georgia. Purple
will leverage its long-term partnership with Leggett & Platt to
continue to scale efficiencies in sourcing as well as assembly in
support of its expansion to Canada.
The following products will be available for purchase
November 10th online and
in all Sleep Country Canada and Dormez-vous locations:
- The Purple® Pillow
- The exclusive Purple® Plus Mattress
- Purple® Premier 3 Mattress
In addition, customers may purchase these products exclusively
online starting November
10th:
- Purple® Hybrid 2 Mattress
- Purple® Premier 4 Mattress
About Purple
Purple is a digitally-native vertical brand with a mission to help
people feel and live better through innovative comfort solutions.
We design and manufacture a variety of innovative, premium, branded
comfort products, including mattresses, pillows, cushions, frames,
sheets and more. Our products are the result of over 25 years of
innovation and investment in proprietary and patented comfort
technologies and the development of our own manufacturing
processes. Our proprietary Hyper-Elastic Polymer® gel technology
underpins many of our comfort products and provides a range of
benefits that differentiate our offerings from other competitors'
products. We market and sell our products through our
direct-to-consumer online channels, traditional retail partners,
third-party online retailers and our owned retail showrooms. For
more information on Purple, visit purple.com.
About Sleep Country Canada
Sleep Country is Canada's leading
omnichannel mattress and bedding retailer and the only specialty
sleep products retailer with a national brick and mortar footprint
and an online presence. Sleep Country operates under three retail
banners (the "Banners"): "Sleep Country Canada", with omnichannel
operations in Canada excluding
Québec; "Dormez-vous?" with omnichannel operations in Québec; and
"Endy", Canada's leading online
mattress-in-a-box retailer. As of October
19, 2020, Sleep Country has 280 stores and 17 distribution
centres across Canada. All of the
Company's stores are corporate-owned, enabling it to develop and
maintain a strong culture of customer service, resulting in a
consistent and superior in-store and home delivery experience.
Sleep Country also works closely with Canadian charities to donate
new and gently used mattresses to families and children in
need.
Media Contact
Misty Bond, PR Director, Purple
Misty.b@purple.com
385-498-1851
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SOURCE Purple Innovation, LLC