TELUS program receives prestigious global privacy recognition
November 23 2020 - 12:52PM
TELUS has been awarded the HPE-IAPP Privacy Innovation Award by the
International Association of Privacy Professionals in recognition
of its Data for Good program. Launched in April 2020 in response to
the COVID-19 pandemic, Data for Good leverages an advanced approach
to de-identified data analytics to aid all levels of government and
public agencies in making more strategic and informed decisions
based on real-world information.
“We are extremely proud
of the contribution TELUS has made to Canadians’ understanding of
COVID-19 and our ability to measure many elements of the response
to the pandemic,” said Pam Snively, Chief Data & Trust Officer
at TELUS. “We believe that there is a very clear and strategic
benefit to our society that can be achieved by using de-identified
data to aid researchers in their efforts to stem the spread of
COVID-19, and we are grateful for the IAPP’s recognition. This
award is proudly shared by the many contributors to the Data for
Good program.”
Data for Good makes it
possible for health authorities and qualified academic researchers
to use strongly de-identified data from TELUS Insights to measure
progress and assess additional opportunities to help stop the
spread of COVID-19 and “flatten the curve” without compromising the
personal privacy of Canadians.
“The fact that we had
been working for years on how to use data to solve problems without
compromising the privacy of our customers meant that we could hit
the ground running when COVID-19 first emerged,” said Michael
Cihra, Vice President for Internet of Things at TELUS. “Adapting
the TELUS Insights service to aid in predicting and measuring the
impact of the virus was able to happen so quickly because we had
already partnered with our Data and Trust team to address the
fundamental questions about how to use data responsibly, and I
think the value of that collaboration is reflected in the IAPP’s
recognition of Data for Good.”
Using industry-leading
privacy standards, TELUS Insights de-identifies customer
information, combines it into large aggregated data sets to further
ensure privacy, and then extrapolates this data to reveal trends
and patterns about how devices move around the TELUS network. The
extrapolation methodology takes a representative sample of the data
and then models it to represent the total population.
“TELUS has invested in privacy, and our commitment to putting
customers and their privacy first allowed us to have confidence in
our platforms at a time when innovative solutions mattered most to
our customers and to Canadians,” said Snively. “Our established
strategy of approaching data use responsibly, while remaining
rooted to our TELUS Trust Model, enabled the TELUS team to pivot
and rapidly launch Data for Good to support the COVID-19 response.
In the current moment, as we battle the second and third phases of
the pandemic, this work has clearly taken on a new importance.” In
addition to being the only Canadian telecommunications company to
receive the HPE-IAPP Privacy Innovation Award, TELUS is the only
telecommunications company in Canada to achieve Privacy by Design
Certification through the Professional Evaluation and Certification
Board (PECB) for its Insights platform.
About TELUSAbout TELUS TELUS (TSX: T, NYSE: TU)
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established brands.
Driven by our passionate
social purpose to connect all Canadians for good, our deeply
meaningful and enduring philosophy to give where we live has
inspired our team members and retirees to contribute more than $700
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For more information, please contact:
Richard GilhooleyTELUS Media
Relations778-868-0235richard.gilhooley@telus.com
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