WINNIPEG, MB, July 7, 2021 /CNW/ - Pollard Banknote
Limited (TSX: PBL) ("Pollard Banknote") is pleased to
announce that, following a competitive procurement process, it has
been awarded a primary contract from Danske Lotteri Spil A/S
("Lottery"), Denmark's national
lottery, to supply instant ticket printing and related services.
Under this contract, Pollard Banknote will continue to print the
Lottery's instant tickets until July 31,
This new contract marks the continuation of the strong
partnership between Pollard Banknote and Danske Lotteri Spil A/S,
which began in 2008. An important commonality between the two
organizations is their understanding of the significant role
innovation plays in attracting new players and maintaining the
excitement of existing players.
As a result, continuous innovation has been a hallmark of this
highly collaborative relationship. Many of the Lottery's most
popular games have utilized innovative Pollard Banknote print
techniques, such as Scratch Tab™, Scratch FX™, Eco Scratch
ReNew™, and neon inks. The Lottery's holiday games, such as
Pakkejagt, Julekalender, and Den store
julekalendar—all printed by Pollard Banknote—continue to be
sales-driving perennial favourites in the Danish market.
"We are very happy to extend our longstanding relationship with
the Danish Lottery," said Michelle
Annandale, Vice President, International Sales &
Marketing, Pollard Banknote. "We are dedicated to supporting the
Lottery's goal of broadening player engagement through the
expansion of its instant ticket portfolio with new concepts, as
well as the introduction of higher price points that leverage our
unique and innovative products."
"Pollard Banknote has been a great collaborative partner for us.
Under this new contract, the Lottery will be able to continue to
benefit from the company's many innovative options that enhance and
add value to our instant games and help drive sales and support
good causes in Denmark," said
Malene Hyldig, Head of Instant
Games, Danske Lotteri Spil A/S. "Additionally, we appreciate
Pollard Banknote's expertise in the lottery industry and
particularly in the European market."
Started in 1949, Danske Lotteri Spil A/S is a subsidiary of
Danske Spil A/S and is part of the Danske Spil Group. Lottery
proceeds support athletics, culture, health, protection of the
environment, and other good causes across Denmark. The Danske Spil Group is 80 percent
state-owned, while the National Olympic Committee and Sports
Federation of Denmark own 10
percent, and the Danish Gymnastics and Sports Associations own the
remaining 10 percent.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60
lotteries worldwide, providing high quality instant ticket
products, licensed games, Schafer Systems and Fastrak retail
merchandising solutions, and a full suite of digital offerings,
ranging from world-class mkodo game apps to comprehensive player
engagement and iLottery solutions, including strategic marketing
and management services. The company is a proven innovator and has
decades of experience helping lotteries to maximize player
engagement, sales, and proceeds for good causes. Pollard Banknote
also provides pull-tab tickets, bingo paper, and its Diamond Game and Compliant Gaming electronic
games and devices to charitable and other gaming markets in
North America. Established in
1907, Pollard Banknote is owned approximately 64.3% by the Pollard
family and 35.7% by public shareholders, and is publicly traded on
the TSX (PBL). For more information, please visit our website at
Certain statements in this press release may constitute
"forward-looking" statements and information, which involve known
and unknown risks, uncertainties, and other factors that may cause
actual results, performance, or achievements to be materially
different from any future results, performance, or achievements
expressed or implied by such forward-looking statements. When used
in this document, such statements include such words as "may,"
"will," "expect," "believe," "plan," and other similar terminology.
These statements reflect management's current expectations
regarding future events and operating performance and speak only as
of the date of this document. There should not be an expectation
that such information will in all circumstances be updated,
supplemented, or revised whether as a result of new information,
changing circumstances, future events, or otherwise.
SOURCE Pollard Banknote Limited