As the restaurant industry continues to
evolve, it is more important now than ever to arm
restaurants with the data they need to provide an exceptional
customer experience
TORONTO,
April 4,
2023 /PRNewswire/ - Givex Corp. (TSX: GIVX)
(OTCQX: GIVXF) has signed a data sharing agreement with Marketing
Vitals that will allow mutual clients the opportunity to benefit
from Marketing Vitals' industry leading machine learning data
analytics software.
Based in the Dallas/Ft.
Worth, Texas area, Marketing Vitals has been in business
since 2014 providing Guest Behavior Intelligence for hundreds of
restaurant brands. Givex is a Toronto-headquartered provider
of customer engagement solutions that deliver powerful insights
that help retail, hospitality and restaurant merchants make
informed business decisions. Its people and technology support a
diverse range of merchants through its 12 global offices.
"Our integration with Marketing Vitals allows us
to provide a seamless connection with their technology," said
Mo Chaar, Chief Commercial Officer
of Givex. "Our clients can use the fact-based data they are sitting
on today to make smarter strategic decisions across every
department."
Ward Olgreen,
Chief Operating Officer of Marketing Vitals added, "Offering our
software to more brands in Canada
has been a goal once Covid subsided. As a byproduct of bringing on
one of the largest restaurant conglomerates in Canada, we were introduced to Givex as their
POS and gift card provider -- they have been great to work with.
Like Givex, we are cloud-based and can offer our technology to
clients in any country. Combining the details of transactional
history with our ability to turn that into predictive brand
intelligence will help mutual clients learn from their own data how
to tackle current challenges and use those learnings toward the
betterment of the brand."
"The SaaS platform at Marketing Vitals appears
years ahead of anything we have ever seen when it comes to helping
a client understand the brand truths that are hiding within the
details of the transactions," said Chaar. "Their ability to tie
transaction to payment data to understand frequency and all
purchase attributes of every guest builds an undeniable story of
what is truly happening within each location. Generating operating
solutions (down to each guest) gives a brand the knowledge to make
fact-based solutions. Bringing cutting edge technology to our
clients is always in the best interest of all involved."
Givex (Booth #1035) and Marketing Vitals (Booth
#1041) will both be exhibiting the Restaurant Canada show in
Toronto from April
10-12.
With twelve regional offices and a global
footprint of more than 118,000 active merchant locations, Givex
offers gift cards, point-of-sale system GivexPOS, loyalty programs,
GivexPay and more. For more information, please visit
www.givex.com.
About Givex
Givex Corp. (TSX: GIVX;
OTCQX: GIVXF) provides merchants with customer engagement, point of
sale and payment solutions, all in a single platform. We are
integrated with 1000+ technology partners, creating a fully
end-to-end solution that delivers powerful customer insights. Our
platform is used by some of the world's largest brands across the
globe, comprising approximately 122,000+ active locations across
more than 100 countries. Learn more at www.givex.com.
About Marketing Vitals
Marketing Vitals
is a leading Data Analytic Software platform servicing the
restaurant industry, and entities that serve food like premium
cinemas, entertainment venues and more. They work with department
leadership in Marketing, Finance, Operations, Culinary and C-suite,
with the goals of being their single beacon of truth based off how
their customers dine. Their belief is there is no more honest way a
guest can talk about your brand than how they buy your food.
Marketing Vitals serves restaurants 49 states and in 26
countries.
Disclaimer for Forward-Looking
Statements
Certain statements in this press release
constitute "forward-looking" statements that involve known and
unknown risks, uncertainties and other factors which may cause the
actual results, performance objectives or achievements of Givex, or
industry results, to be materially different from any future
results, performance, objectives or achievements expressed or
implied by such forward-looking statements. These statements
reflect Givex's current views regarding future events and operating
performance, are based on information currently available to Givex,
and speak only as of the date of this press release. Although Givex
believes that the expectations and assumptions reflected in these
forward-looking statements are reasonable, undue reliance should
not be placed on these forward-looking statements, which are not
guarantees and are subject to certain risks, uncertainties and
assumptions, which may cause actual performance and financial
results to differ materially from such forward-looking statements.
The forward-looking statements included in this press release are
made only at the date of this press release and, except as required
by applicable securities laws, Givex does not undertake to publicly
update such forward-looking statements to reflect new information,
future events or otherwise.
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SOURCE Givex