Brazilian bakery chain will benefit from Givex's omnichannel
technology platform, including its POS system with data-driven
loyalty program capabilities to help with its continued
expansion
TORONTO, July 26,
2022 /CNW/ - Givex, a global IT platform focused on
providing its customers with useful and strategic end-customer
information, today announces an innovative partnership with
Benjamin, a chain of traditional Brazilian bakeries in São Paulo.
Benjamin will use Givex technology to deliver their digital bakery
concept, creating an even closer relationship with customers
throughout the retail experience, from the point of purchase to
after-sales, allowing for continuous innovation and expansion of
the brand in the Brazilian market.
"Benjamin has reinvented itself and is experiencing a new
moment. With the pandemic, we revisited our strategy and understood
that it was time to reposition our brand with an even more modern
and digital look," explains Paulo
Calil, CEO of Benjamin. "Our customers are increasingly
looking for a consumer experience that brings convenience and ease
to their daily lives. Therefore, we focused our efforts on all
sides – product, people and technology – to bring the consumer the
best in the bakery segment. Counting on the support of Givex, a
company recognized in the market for its omnichannel solutions, was
fundamental for the advances we seek."
Givex first entered Brazil in
2009 and brought its GivexPOS system to the country ten years later
in 2019. Omnichannel, cloud-based technology provides restaurant
operators with everything they need in a streamlined solution that
can be accessed on a Givex tablet. Givex's all-in-one platform,
including POS, Givex mobile app, kitchen display system (KDS) and
inventory management, offers a simple solution that promotes
stronger customer interactions as well as maximum local and remote
management for Givex customers.
"The technology that Givex brought to Brazil is a game changer and offers
management, innovation and customer relationship solutions that go
far beyond what the market is used to," said Maria Costa, general director of Givex Brazil.
"We are proud to have been chosen as Benjamin's partners to support
the brand's existing operations and continued growth. Their
partnership speaks to the approval and satisfaction of our product
and its ability to scale."
In addition to the POS, Benjamin will also use Givex's loyalty
program capabilities, allowing the brand to analyze its customer
trends and purchase data to learn more about consumption patterns,
encourage repeat sales and create new menus tailored specifically
to meet its customers' preferences. Using these insights, Benjamin
will also be able to use the data to create personalized promotions
through a real-time cloud portal that focuses on gamification,
analytics and more.
"Our goal at Givex is not just to sell a system, but to deliver
a great technology product to the customers we serve, enabling them
to grow their business and gain unparalleled consumer insights,"
said Costa. "This is just the beginning of another great
partnership."
Benjamin also launched a new online ordering app using Givex's
progressive web app solution. This creates a seamless ordering
experience for customers who can place delivery or pickup orders
through the app, schedule the pickup time or scan a QR code and pay
directly in the app while inside the bakery. As the app and POS are
part of the Givex platform, orders are automatically sent to
Benjamin's production areas and posted to the correct reports,
eliminating manual work and potential data errors. In addition, as
Benjamin introduces several innovative store models, including
prepaid fast food stores and dark kitchens, the application of
Givex technology will allow the brand to customize its menus to
meet the needs of each type of store and channel. In addition,
Givex's integration with the iFood delivery platform allows for
seamless communication and delivery.
After the launch in August, Givex and Benjamin rolled out their
system to all 20 of the chain's bakeries within a month, including
six newly opened stores - a testament to the ease and simplicity of
its interface. This partnership marks an important milestone as
Givex continues to expand its network of merchant locations.
About Givex
Givex (TSX: GIVX) (OTCQX: GIVXF) is a global fintech
company providing merchants with customer engagement, point of sale
and payment solutions, all in a single platform. We are integrated
with 1000+ technology partners, creating a fully end-to-end
solution that delivers powerful customer insights. Our platform is
used by some of the world's largest brands, comprising
approximately 100,000+ active locations across more than 100
countries. Learn more at www.givex.com.
About Benjamin
Benjamin presents the #TeamBakery concept, which brings together
those passionate about the network, those fans who have Benjamin as
their favorite place to live their best and most important moments.
On its menu, Benjamin has more than 300 products, offering
different types of breads with natural fermentation, traditional
and rustic, sweets and a variety of cold and hot beverages.
Considered a reference in the city of São Paulo, the chain has 20
units, 12 of which have spaces for consumption and 8 as dark
kitchens, reserved for delivery services. There are thousands of
orders daily, whether in person at the counter of its units or
digital in all regions of São Paulo. In Benjamin's stores,
consumers find unique experiences of a real bakery with all the
convenience needed to make everyday life easier, in a familiar,
welcoming, and at the same time modern, environment.
SOURCE Givex