Sport Chek, Cineplex and Scotiabank to attract new customers
through year-round marketing campaigns and highly-attractive
lifestyle and entertainment rewards
SCENE loyalty members will be able to earn and redeem points
for products sold at Sport Chek
- One SCENE point for every $1
spent at Sport Chek
- $10 off for every 1,000 SCENE
points redeemed at Sport Chek
- Special bonus offers for free movies and SCENE points on
promotions tied to top national brands at Sport Chek
National launch in mid-November to include over 180 Sport
Chek stores, more than 1,100 Scotiabank branches and ABM machines,
movie 'preview' advertising at over 160 Cineplex theatres and
targeted offers to 6 million SCENE members
TORONTO, Oct. 9, 2014 /CNW/ - SCENE, Canada's fastest growing loyalty program with
six million members, today announced sports and active lifestyle
retailer, Sport Chek, as its first long-term strategic marketing
partner. The addition of Sport Chek reflects SCENE's
evolution to Canada's largest
lifestyle and entertainment loyalty program. SCENE is a joint
venture between Cineplex Entertainment and Scotiabank.
As part of this strategic marketing partnership, Sport Chek (a
banner of FGL Sports Ltd., a wholly owned subsidiary of Canadian
Tire Corporation, Limited (TSX:CTC)), Scotiabank (TSX:BNS) and
Cineplex Inc. (TSX:CGX), will extend the benefits of SCENE,
enabling members to earn and redeem points for products available
at more than 180 Sport Chek locations across Canada.
"The addition of our first major, long-term retail partner is a
milestone achievement for SCENE," said Shawn Bloom, General Manager, SCENE LP. "Our
members are social seekers – fans of movies, entertainment and pop
culture, but are also overwhelmingly active and engaged in sport.
We know the addition of Sport Chek to our program will be a huge
hit with members."
In addition to the program's long-standing entertainment
rewards, SCENE members will have access to premier sporting events,
opportunities to meet sports heroes and much more.
Co-marketing efforts are expected to attract a significant number
of new customers for the organizations as SCENE continues to
grow.
Plans are underway for a major national launch in mid-November,
using 'owned assets' as primary advertising vehicles. This
includes signage at over 180 Sport Chek stores across the country,
signage and promotional information at more than 1,100 Scotiabank
branches, on-screen advertising on Scotiabank ABM machines,
extensive pre-show advertising in more than 160 Cineplex theatre
locations and targeted offers to SCENE's six million members.
The partners will also use extensive digital advertising channels,
including Facebook and Google, to reach their target audience of
14-40 year old customers and young families.
"Canada has never seen such a
rich loyalty program targeted to those who love sports and
entertainment," said Duncan Fulton,
Chief Marketing Officer for Sport Chek. "We see this as a
major opportunity to build a strong connection with our customers –
young, digitally savvy individuals and families – who spend a tonne
of active and entertainment time together. Our expectation is that
this strategic partnership will attract new customers and help
showcase the benefits of being active in sports."
"This is the most powerful example so far of the co-marketing
partnership between Scotiabank, Canadian Tire Corporation and their
subsidiary, Sport Chek," said John
Doig, Chief Marketing Officer for Scotiabank. "We have
an incredible offering for SCENE members and Sport Chek customers –
so powerful that it will inevitably attract significant new
customers for everyone involved."
"We have always believed that SCENE could evolve from being an
entertainment-based loyalty program to something that is more
deeply rooted in a broader Canadian lifestyle," said Dan McGrath, Chief Operating Officer of
Cineplex. "Sport Chek introduces a whole new world of sport
and active living experiences – access to the top athletic brands
in the world – and our new partnership makes it really attractive
for SCENE members to earn and redeem their loyalty points in more
locations."
About SCENE LP:
SCENE®, the entertainment rewards
program launched by Scotiabank and Cineplex Entertainment in 2007,
is free to join and offers members an immediate 10% discount on
movie snacks and 10% more off already discounted Tuesday tickets,
purchased at any Cineplex Entertainment location. With more than
six million members across Canada,
SCENE enables members to earn and redeem points for music, movies,
DVDs, movie downloads and concessions. Members can also accelerate
their earning power with the SCENE® ScotiaCard®* debit card and
SCENE® VISA* card.
About FGL Sports:
Part of the Canadian Tire Family of Companies, FGL Sports Ltd. is
Canada's largest national retailer
of sporting goods. Offering a comprehensive assortment of
brand-name and private-brand products and operating more than 400
stores from coast-to-coast, FGL Sports includes the following
corporate and franchise banners: Sport Chek, Sports Experts,
Atmosphere, Pro Hockey Life, National Sports, Intersport,
Nevada Bob's Golf, Hockey Experts,
the Tech Shop, and S3. FGL Sports also has websites for several of
its corporate and franchise banners which can be accessed through
its main website at www.FGLSports.com.
About Cineplex:
Cineplex Inc. ("Cineplex") is one of
Canada's leading entertainment
companies and operates one of the most modern and fully digitized
motion picture theatre circuits in the world. A
top-tier Canadian brand, Cineplex operates numerous businesses
including theatrical exhibition, food services, gaming, alternative
programming (Front Row Centre Events), Cineplex Media, Cineplex
Digital Solutions, Cineplex Digital Networks, and the online sale
of home entertainment content through CineplexStore.com and on apps
embedded in various electronic devices. Cineplex is also a
joint venture partner in SCENE – Canada's largest entertainment loyalty
program.
Cineplex is headquartered in Toronto,
Canada, and operates 161 theatres with 1,639 screens from
coast to coast, serving approximately 77 million guests annually
through the following theatre brands: Cineplex Odeon, SilverCity,
Galaxy Cinemas, Scotiabank Theatres, Cineplex Cinemas and Cineplex
VIP Cinemas presented by Scotiabank. Cineplex also owns and
operates the UltraAVX, Poptopia, and Outtakes brands.
Cineplex trades on the Toronto Stock Exchange under the symbol
CGX. More information is available at Cineplex.com.
About Scotiabank:
Scotiabank is a leading financial
services provider in over 55 countries and Canada's most international bank. Through our
team of more than 86,000 employees, Scotiabank and its affiliates
offer a broad range of products and services, including personal
and commercial banking, wealth management, corporate and investment
banking to over 21 million customers. With assets of $792 billion (as at July
31, 2014), Scotiabank trades on the Toronto (TSX: BNS) and New York (NYSE: BNS)
Exchanges. Scotiabank distributes the Bank's media releases using
Marketwired. For more information please visit scotiabank.com.
SOURCE FGL Sports Ltd.