Branch teams nationwide will be wearing moose
hide pins to raise awareness and motivate action
TORONTO, April 30,
2024 /CNW/ - Scotiabank is supporting the Moose Hide
Campaign and, through its branches across Canada, is bringing awareness to the goal of
ending gender-based and domestic violence leading up to Campaign
Day on May 16.
The Moose Hide Campaign marks an annual day of ceremony to take
a stand against violence, including events and marches with
fasting and teachings shared by Elders and Knowledge Keepers. The
Campaign draws attention to the ongoing crisis of missing and
murdered Indigenous women, girls, and Two-Spirited
Peoples, and seeks to engage men and boys in ending
violence.
"As we undertake this journey of reconciliation—one that is
rooted in truth-telling and education—it is important that we
continue to help amplify Indigenous voices, perspectives and
knowledge with our employees and in our broader communities," said
Scott Thomson, President and Chief
Executive Officer, Scotiabank. "Through this partnership with the
Moose Hide Campaign, Scotiabank is honoured to play a role in
raising awareness about the importance of ending gender-based and
domestic violence."
Scotiabank is distributing over 20,000 moose hide pins across
Canadian branches for its employees to wear and share. This is the
second year the Bank has supported the Moose Hide Campaign.
Scotiabank is further supporting the Campaign with a three-year,
$150,000 donation to help continue
the important work of this Indigenous-led organization.
"Wearing the moose hide pin signifies your commitment to honour,
respect and protect the women and children in your life and speak
out against gender-based and domestic violence," said Raven Lacerte, Co-Founder of the Moose Hide
Campaign. "Violence against women and children remains an
unacceptable reality in our country. We welcome Scotiabank's
engagement to answer our call by raising awareness of this crisis,
and the need for us all to stand up, take action and end
violence."
Learn more on Scotiabank Perspectives, featuring interviews with
Moose Hide Campaign co-founder Raven
Lacerte and CEO David
Stevenson about how the Campaign draws on traditional
practices to stand against gender-based violence.
Scotiabank is committed to Reconciliation and is investing in
meaningful programs for Indigenous employees, clients and
communities.
In May 2023, Scotiabank formalized
its commitment to Truth and Reconciliation by embarking on the
development of a Truth & Reconciliation Action Plan and by
establishing a Truth & Reconciliation team. When
completed, the Plan will articulate formal steps in the direction
of Reconciliation by supporting pre-existing programs and through
the co-development of new consistent, meaningful and progressive
actions intended to establish relationships of trust between
Scotiabank and Indigenous employees, clients and communities.
About Scotiabank
Scotiabank's vision is to be our clients' most trusted financial
partner, to deliver sustainable, profitable growth and maximize
total shareholder return. Guided by our purpose: "for every
future," we help our clients, their families and their communities
achieve success through a broad range of advice, products and
services, including personal and commercial banking, wealth
management and private banking, corporate and investment banking,
and capital markets. With assets of approximately $1.4 trillion (as at January 31, 2024), Scotiabank trades on the
Toronto Stock Exchange (TSX: BNS) and New York Stock Exchange
(NYSE: BNS). For more information, please visit
http://www.scotiabank.com and follow us on X @Scotiabank.
About Moose Hide
Campaign
The Moose Hide Campaign is a grassroots movement of Indigenous
and non-Indigenous men and boys who are standing up against
violence towards women and children. It was created by Paul
and Raven Lacerte, an Indigenous father and daughter from the
Carrier First Nation. In 2011, while on their annual moose-hunting
trip, on their traditional territory along the Highway of Tears,
where so many Indigenous women were murdered or went missing, they
were inspired to launch this initiative. Wearing the moose hide pin
signifies a commitment to honour, respect and protect the women and
children. Learn more at www.moosehidecampaign.ca.
SOURCE Scotiabank