Aimia Receives Top Marks for Market Presence, Loyalty
Analytics and Measurement, Loyalty Data Management in Independent
Research Firm Report
MONTREAL,
Nov. 4, 2013 /PRNewswire/ - Forrester
Research,Inc., an independent research company has recognized
Aimia, a global leader in loyalty management, as a loyalty program
leader in "The Forrester Wave™: Loyalty Program Service
Providers, Q4 2013; The Eight Providers That Matter Most And How
They Stack Up."
The Forrester report, which was released on Wednesday,
categorizes companies as Leaders, Strong Performers, Contenders and
Risky Bets. Aimia was cited as one of five "Leaders" in the loyalty
program service provider space.
Aimia "stacked up" very well and received top scores in Loyalty
Analytics and Measurement and Loyalty Data Management. And, the
Forrester Wave™ cites Aimia as receiving the highest score in
Market Presence, which looks at financial strength, target market,
total employees and the number of active and new customers for each
firm.
Separately, the report also notes that "Marketers looking for a
global perspective on loyalty will like Aimia's international
presence." as well as commenting that, "in this evaluation, Aimia's
loyalty analytics and program operations shone."
"Aimia is pleased to be recognized as a Leader in loyalty
programs," said Michael Zea,
President and CEO of Aimia's U.S. operations. "The momentum we have
been building globally reflects our focus on growing our
comprehensive loyalty service and product offerings, and our
commitment to helping our clients develop deep and meaningful
relationships with their best customers."
About Aimia
Aimia Inc. ("Aimia" or the "Corporation")
is a global leader in loyalty management. Employing
more than 4,000 people in over 20 countries
worldwide, Aimia offers clients, partners and members
proven expertise in launching and managing coalition loyalty
programs, delivering proprietary loyalty services, creating value
through loyalty analytics and driving innovation in the emerging
digital, mobile and social communications spaces.
Aimia owns and operates Aeroplan, Canada's premier coalition loyalty
program, Nectar, the United
Kingdom's largest coalition loyalty program and Nectar
Italia. In addition, Aimia owns stakes in Air Miles
Middle East, Mexico's leading coalition loyalty
program Club Premier, Brazil's Prismah Fidelidade, and i2c, a
joint venture with Sainsbury's offering insight and data
analytics services in the UK to retailers and
suppliers. Aimia also holds a minority position in
Cardlytics, a US-based private company operating in
transaction-driven marketing for electronic
banking. Aimia is listed on the Toronto Stock
Exchange (TSX: AIM). For more information, visit us
at www.aimia.com
SOURCE AIMIA