ADW.A Andrew Peller Ltd

Andrew Peller Limited (TSX:ADW.A)(TSX:ADW.B) (the "Company") announced today
that it has filed a Notice of Intention to make a normal course issuer bid with
the Toronto Stock Exchange. Under the bid, which is subject to acceptance by the
Toronto Stock Exchange, the Company will have the right to purchase for
cancellation up to a maximum of 594,412 of its Class A Non-Voting Shares (the
"Class A Shares") through the facilities of the Toronto Stock Exchange. This
amount represents 5% of the Company's 11,888,241 issued and outstanding Class A
shares as of March 9, 2011. Daily purchases will be limited to 1,218 Class A
Shares, other than block purchase exceptions. Purchases made pursuant to the bid
will be made in the open market through the facilities of the Toronto Stock
Exchange.


The Company is proposing to commence the bid on March 14, 2011 and have it
remain in effect until the earlier of March 13, 2012 or the date on which the
Company has purchased the maximum number of Class A Shares permitted under the
bid. Class A Shares purchased by the Company pursuant to the bid will be
cancelled. 


The Company has not purchased any Class A Shares during the previous year
pursuant to any issuer bid.


The Company intends to make the bid because it believes that Class A Shares may
become available during the period of the bid at prices that would make the
purchase of such Class A Shares for cancellation in the best interests of the
Company and its shareholders.


About Andrew Peller Limited

Andrew Peller Limited is a leading producer and marketer of quality wines in
Canada. With wineries in British Columbia, Ontario and Nova Scotia, the Company
markets wines produced from grapes grown in Ontario's Niagara Peninsula, British
Columbia's Okanagan and Similkameen Valleys and from vineyards around the world.
The Company's award-winning premium and ultra-premium VQA brands include Peller
Estates, Trius, Hillebrand, Thirty Bench, Sandhill, Calona Vineyards Artist
Series and Red Rooster. Complementing these premium brands are a number of
popularly priced varietal wine brands including Peller Estates French Cross in
the East, Peller Estates Proprietors Reserve in the West, Copper Moon, XOXO and
Croc Crossing. Hochtaler, Domaine D'Or, Schloss Laderheim, Royal and Sommet are
our key value priced wine blends. The Company imports wines from major wine
regions around the world to blend with domestic wine to craft these popularly
priced and value priced wine brands. With a focus on serving the needs of all
wine consumers, the Company produces and markets premium personal winemaking
products through its wholly-owned subsidiary, Global Vintners Inc., the
recognized world leader in personal winemaking products. Global Vintners
distributes products through over 250 Winexpert and Wine Kitz authorized
retailers and franchisees and more than 600 independent retailers across Canada,
United States, United Kingdom, New Zealand and Australia. Global Vintners
award-winning premium and ultra-premium winemaking brands include Selection,
Vintners Reserve, Island Mist, Kenridge, Cheeky Monkey, Ultimate Estate Reserve,
Traditional Vintage and Artful Winemaker. The Company owns and operates more
than 100 well-positioned independent retail locations in Ontario under the
Vineyards Estate Wines, Aisle 43 and WineCountry Vintners store names. The
Company also owns Grady Wine Marketing Inc. based in Vancouver, and The Small
Winemaker's Collection Inc. based in Ontario; both of these wine agencies are
importers of premium wines from around the world and are marketing agents for
these fine wines. The Company's products are sold predominantly in Canada with a
focus on export sales for our icewine products.


The Company's common shares trade on the Toronto Stock Exchange (symbols ADW.A
and ADW.B).


Certain statements in this news release may contain "forward-looking statements"
within the meaning of applicable securities laws, including the "safe harbour
provision" of the Securities Act (Ontario) with respect to Andrew Peller Limited
(the "Company") and its subsidiaries. Such statements include, but are not
limited to, statements about the growth of the business in light of the
Company's recent acquisitions; its launch of new premium wines; sales trends in
foreign markets; its supply of domestically grown grapes; and current economic
conditions. These statements are subject to certain risks, assumptions and
uncertainties that could cause actual results to differ materially from those
included in the forward-looking statements. The words "believe", "plan",
"intend", "estimate", "expect" or "anticipate" and similar expressions, as well
as future or conditional verbs such as "will", "should", "would" and "could"
often identify forward-looking statements. We have based these forward-looking
statements on our current views with respect to future events and financial
performance. With respect to forward-looking statements contained in this news
release, the Company has made assumptions and applied certain factors regarding,
among other things: future grape, glass bottle and wine prices; its ability to
obtain grapes, imported wine, glass and its ability to obtain other raw
materials; fluctuations in the U.S./Canadian dollar exchange rates; its ability
to market products successfully to its anticipated customers; the trade balance
within the domestic Canadian wine market; market trends; reliance on key
personnel; protection of its intellectual property rights; the economic
environment; the regulatory requirements regarding producing, marketing,
advertising and labelling its products; the regulation of liquor distribution
and retailing in Ontario; and the impact of increasing competition.


These forward-looking statements are also subject to the risks and uncertainties
discussed in this news release, in the "Risk Factors" section and elsewhere in
the Company's MD&A and other risks detailed from time to time in the publicly
filed disclosure documents of Andrew Peller Limited which are available at
www.sedar.com. Forward-looking statements are not guarantees of future
performance and involve risks, uncertainties and assumptions which could cause
actual results to differ materially from those conclusions, forecasts or
projections anticipated in these forward-looking statements. Because of these
risks, uncertainties and assumptions, you should not place undue reliance on
these forward-looking statements. The Company's forward-looking statements are
made only as of the date of this news release, and except as required by
applicable law, the Company undertakes no obligation to update or revise these
forward-looking statements to reflect new information, future events or
circumstances or otherwise.

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