Whirlpool(R) Brand and Dream Dinners Ease the Holiday Hustle With Time-Saving Tips and Innovative Cooking Tools
November 06 2007 - 12:52PM
PR Newswire (US)
Naughty or Nice, Consumers Can Win Dream Kitchen Sweepstakes This
Festive Season BENTON HARBOR, Mich., Nov. 6 /PRNewswire-FirstCall/
-- 'Tis the season for shopping, preparing special meals and
attending holiday events, and Whirlpool Brand Cooking knows your
family is busier than ever. Whirlpool brand and Dream Dinners, the
convenient meal assembly franchise, are working together to ease
the holiday rush with helpful home hints and a dream kitchen
sweepstakes. (Logo:
http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO ) From
November 1 - December 31, 2007, Whirlpool brand and Dream Dinners
invite consumers to register to win a Whirlpool Gold(R) suite of
kitchen appliances or one of four Whirlpool Gold(R) Velos(R)
SpeedCook ovens. The Velos oven can cook up to 47 percent faster
than a traditional oven, getting the holiday turkey and all the
fixins' on the table in nearly half the time. "Our research shows
consumers are interested in easy clean-up, quick preparation and
finding time to be with the family, especially around the holidays.
This program helps them get closer to achieving these goals," said
Vikas Sharma, senior category manager, Whirlpool Brand Cooking.
"Whirlpool brand and Dream Dinners understand these needs and
together, offer simple solutions with time-saving appliances and
convenient meal assembly sessions." In addition to spreading
holiday cheer with a dream kitchen give-away, Whirlpool brand and
Dream Dinners' experts offer the following tips to ease the holiday
hustle: -- Chop, Chop: Get the kids involved sorting chopped
vegetables for appetizer platters, soups and stuffing. With your
supervision, let them take the lead by peeling carrots or washing
potatoes. -- Baking Bonanza: Bake several batches of sweet treats
at once and freeze extras or give them to neighbors and co-workers
as festive platters. -- Pantry Raid: There's nothing worse than
realizing you ran out of an ingredient halfway through meal
preparation. Take recipes with you to the store to make sure you
get everything on your list. Also, substitute stale bread for bread
crumbs, applesauce for vegetable oil or graham crackers for pie
crusts when in a pinch. "Increasing productivity and getting
families together at the dinner table is essential to Dream Dinners
and Whirlpool brand," said Stephanie Allen, co-founder of Dream
Dinners. "With a little help, and maybe a brand new kitchen for
2008, these two brands will help families get it done together."
Consumers can visit http://www.whirlpool.com/ or
http://www.dreamdinners.com/ for information on how to enter for a
chance to win their dream kitchen. About Dream Dinners, Inc. Named
"the grandmother" of fix-and-freeze businesses by TIME magazine,
Dream Dinners is recognized as the originator of innovative and
convenient dinner assembly stores. Franchise Times recently ranked
Dream Dinners among the 2007 "Fast 55" fastest-growing new U.S.
franchises. Since working mothers Stephanie Allen and Tina Kuna
founded Dream Dinners in 2002, about 200 different meal-prep
businesses have emerged to capitalize on their business model.
Today, there are more than 260 Dream Dinners franchises in 37
states with a projected gross revenue of $57 million. For
additional information visit http://www.dreamdinners.com/. About
Whirlpool Brand Cooking Whirlpool Corporation is the world's
leading manufacturer and marketer of major home appliances, with
annual sales of approximately $18 billion, more than 73,000
employees, and more than 70 manufacturing and technology research
centers around the world. The brand pioneered the Polara(R) range,
the world's first refrigerated range which combined an oven's food
preparation properties with the preservation features of a
refrigerator. Whirlpool brand continued its cadence of innovation
with the industry's largest over-the-range SpeedCook oven, the
Whirlpool Gold(R) Velos(TM) oven, an appliance that cooks like an
oven but looks and acts like a microwave. As testament to the
brand's consumer insight, the first range designed specifically for
the Hispanic consumer with English and Spanish controls, as well as
a comal for heating tortillas, was created for the fastest growing
segment of the American population. Additional information about
the company can be found at http://www.whirlpoolcorp.com/.
http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO
http://photoarchive.ap.org/ DATASOURCE: Whirlpool Corporation
CONTACT: Audrey Reed-Granger of Whirlpool Brand, +1-269-923-7557, ;
or Melissa Vigue of Peppercom for Whirlpool, +1-212-931-6165, Web
site: http://www.whirlpoolcorp.com/ http://www.dreamdinners.com/
http://www.whirlpool.com/
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