Ortho(R) Home Defense(R) MAX(TM) Web Site Earns 2005 WebAward
September 22 2005 - 2:20PM
PR Newswire (US)
Outstanding Achievement Honor Recognizes Site's Unique Design
MARYSVILLE, Ohio, Sept. 22 /PRNewswire-FirstCall/ -- The Ortho(R)
Home Defense(R) MAX(TM) Web site (http://www.homedefensemax.com/)
was awarded the 2005 WebAward for "Outstanding Achievement in Web
Site Development" by the Web Marketing Association. This honor
recognizes Web site designs that incorporate unique and innovative
design concepts. The Web Marketing Association is an industry
organization, founded in 1997 to help establish a high standard for
Internet marketing and Web site development. "Our team was able to
develop a site that not only delivers pertinent content, but does
so in a visually appealing and user friendly manner," said Jeff
Keyser, vice president, Ortho brand marketing. "We are extremely
proud of the recognition for the Ortho Home Defense MAX Web site."
The recent reformulation of Ortho Home Defense MAX Perimeter and
Indoor Insect Killer incorporates a series of product improvements,
including enhancements to the season-long effectiveness of the
exclusive InvisiShield(TM) technology insect barrier. As the Ortho
marketing team worked to market the Home Defense MAX reformulation,
the group also saw the opportunity to launch a new Web site to help
introduce consumers to the product benefits. "The Web site is an
integral part of our marketing strategy," explains Keyser. "Since
the launch earlier this year, traffic volume for the Ortho Home
Defense MAX site has been high. We are pleased to see consumers are
accessing the site to meet their pest control information needs."
About ScottsMiracle-Gro With more than $2 billion in worldwide
sales and more than 6,000 associates, The Scotts Miracle-Gro
Company, through its wholly-owned subsidiary, The Scotts Company
LLC, is the world's largest marketer of branded consumer products
for lawn and garden care, with products for professional
horticulture as well. The Company's brands are the most recognized
in the industry. In the U.S., the Company's Scotts(R),
Miracle-Gro(R) and Ortho(R) brands are market-leading in their
categories, as is the consumer Roundup(R) brand, which is marketed
in North America and most of Europe exclusively by Scotts and owned
by Monsanto. The Company also owns Smith & Hawken, a leading
brand of garden-inspired products that includes pottery, watering
equipment, gardening tools, outdoor furniture and live goods. In
Europe, Scotts' brands include Weedol(R), Pathclear(R),
Evergreen(R), Levington(R), Miracle-Gro(R), KB(R), Fertiligene(R)
and Substral(R). For additional information, visit us at
http://www.scotts.com/. DATASOURCE: The Scotts Miracle-Gro Company
CONTACT: Su Lok of The Scotts Miracle-Gro Company, +1-937-578-5169,
or Web site: http://www.homedefensemax.com/ http://www.scotts.com/
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