UPDATE: GM Finalizes Deal To Sell Hummer To China's Tengzhong
October 09 2009 - 3:13PM
Dow Jones News
General Motors Co. on Friday finalized an agreement to sell its
Hummer truck brand to a Chinese machinery manufacturer, marking
China's first major entry into the U.S. auto market.
Sichuan Tengzhong Heavy Industrial Machinery Co. (STHIM.YY)
bought Hummer in a $150 million deal, according to several people
familiar with the deal. Under the terms, GM will continue to
manufacture the vehicles until no later than 2012, when Tengzhong
will take over production.
In Hummer, Tengzhong hopes to create a stable of trucks that are
more fuel-efficient and environmentally friendly than the current
lineup, which had become synonymous with America's addiction to
gas-guzzling SUVs. The company is working to develop a diesel
powered Hummer to go on sale outside North America.
Financial terms of the deal weren't disclosed. Tengzhong will
acquire the Hummer brand, trademark and intellectual property
rights needed to make the vehicles. Hummer brand dealers will
continue to operate under the same contracts they had in place with
GM.
A finalized deal - which needed the blessing of China's
government - has important overtones. It is first full-fledged
acquisition of a troubled auto brand in the wake of the global
economic crisis, which sent some auto makers such as GM teetering
further.
India's Tata Motors Ltd. (TTM,500570.BY)) last year bought Ford
Motor Co.'s (F) premium Jaguar and Land Rover brands. China's Geely
Automotive is interested in buying Ford's remaining international
brand Volvo Cars.
A flurry of such potential deals highlights Chinese companies'
global ambitions, but a question remains as to whether Chinese
companies such as Tengzhong would be able to revitalize troubled
auto brands, especially given their executives' limited experience
running global operations.
Hummer's turnaround will likely prove a challenge, especially in
the U.S. where the market for SUVs has fallen dramatically in
recent years. Hummer sales are down 64% from a year ago. GM sold
just 426 Hummers in September nationwide.
Tengzhong is buying 80% of Hummer, with local tycoon, Li Yan
buying the rest through Lumena Resources Corp. (0067.HK). The
46-year-old is chairman of the Sichuan-based company, which he
founded and successfully listed on the Hong Kong Stock Exchange in
June. Lumena is one of the world's biggest producers of sodium
sulphate, a key raw material used in detergents, glass and
pharmaceutical products.
Finalizing the sale for Hummer comes little more than a week
after its planned sale of the Saturn brand to Penske Automotive
Group Inc. (PAG) fell through. GM is also trying to sell the Saab
brand as part of its restructuring, while the Pontiac line will be
phased out the next year.
-By Sharon Terlep, Dow Jones Newswires; 248-204-5532;
sharon.terlep@dowjones.com.
-Kevin Kingsbury and Norihiko Shirouzu contributed to this
article.