RNS Number:8524R
KeyWorld Investments PLC
10 November 2003


                            KeyWorld Investments Plc


KeyWorld Launches Holiday Bond and Signs Distribution Agreement with Berkeley
Berry Birch plc



KeyWorld Investments plc (KeyWorld) is pleased to announce that it has reached
agreement with Berkeley Berry Birch (Berkeley) to distribute the KeyWorld Bond;
a unique holiday bond that provides investors with 30 years of holiday
accommodation at a selection of 3,700 resorts in over 95 countries for a single
investment. Unlike any other holiday bonds, the bondholder will not be required
to pay annual management or user fees. The KeyWorld Bond carries an 8%
commission to Independent Financial Advisors (IFAs) who will act as the primary
source of distribution


Berkeley intends to introduce the product first to some 12,000 clients of its
subsidiary, Weston Financial Group subsidiary, which are advised by 80 IFAs.
This initial stage will be followed by a rollout of the product to other
Berkeley subsidiaries, including Berkeley Independent Advisors, the 4th largest
network of IFAs in the UK, with over 650 IFAs and many more thousands of
clients.


"KeyWorld is pleased to be associated with one of UK's premier Financial
Advisory Groups and is especially impressed by Berkeley's ongoing commitment to
finding creative ways to enhance its clients' financial well being," states
KeyWorld CEO, Todd Knobel.


"The KeyWorld Bond will give IFAs a chance to dramatically impact one of the
largest recurring areas of their clients' expenditure (holiday accommodation).
Given the Bond's exceptional value, I believe the product will enable the IFA to
assist his clients in reducing holiday accommodation expenditure without a
corresponding reduction in resort quality or holiday duration. The Bond is also
intended to serve as a means to inflation-proof an individual's future holiday
accommodation spend, thereby eliminating the uncertainty and stress associated
with this recurring expense."


"We are continually looking for ways to expand the portfolio of products we
offer our IFAs and clients so are extremely pleased to have reached this
agreement with KeyWorld.  We can foresee the creation of wealth for our clients
through the reduction of holiday expenditure thus enabling them to invest more
in other financial products " states Martin Banbury, Director, Berkeley Berry
Birch.

For further information, contact:

Todd Knobel, CEO of KeyWorld Investments Plc

Tel: +44 (0)20 7724 2423 or +44 (0) 7950 230937

Gary Hexley, Director, Weston Financial Group (up to 17th Nov)

Tel + 44 (0) 121 362 1000 or 07973 183359

Martin Banbury, Director, Berkeley Berry Birch (after 17th Nov)

Tel: + 44 (0) 12476 237590


Media enquiries:

Richard Robinson, Marshall Robinson Roe

Tel: +44 (0)20 7960 6007 or +44 (0)7879 402789

About KeyWorld

* KeyWorld Investments plc has pioneered a holiday investment product,
the KeyWorld Bond, which aims to provide investors with 30 years of holiday
accommodation for a single investment. Primary distribution of the KeyWorld Bond
will be through Independent Financial Advisory firms. KeyWorld's shares are
traded on the Alternative Investment Market (AIM) of the London Stock Exchange.

About Berkeley Berry Birch plc

* National Financial Services Distribution Group

* Top Five Independent Financial Advice (IFA) Group

* Established since 2002

* Formed by the merger of Berkeley and Berry Birch & Noble plc in
January 2002

* Listed on the London Stock Exchange with eleven major institutional
investors

* Current annual turnover of circa #65 million and more than 800 fully
regulated advisers

* Multi Channel: IFA, employee benefits, insurance broking, trustee
services

* Over 100,000 customers


10 November 2003






                      This information is provided by RNS
            The company news service from the London Stock Exchange

END
PRLEAXFNEEFDFFE