Weber Shandwick Names Janet Helm Chief Food and Nutrition Strategist for North America
October 27 2009 - 9:00AM
PR Newswire (US)
CHICAGO, Oct. 27 /PRNewswire/ -- Weber Shandwick, one of the
world's leading global public relations firms, today announced it
has promoted Janet Helm to Chief Food and Nutrition Strategist for
North America. In this new position Helm, who is a 15-year Weber
Shandwick Chicago veteran, will be focused on increasing the firm's
visibility within the food and nutrition community and helping
client teams keep their fingers on the pulse of the highly-dynamic
health and nutrition landscape. Helm's appointment reflects the
growing importance of this sector within Weber Shandwick's food and
nutrition offering and the growth of the firm's client portfolio in
this space, which includes some of the country's highest-profile
category and branded campaigns. She is regularly sought out by
clients and others for her point-of-view on emerging food trends
and is known for her vast network of nutrition influencers and her
ability to translate nutrition research into useful information for
consumers. Her work for clients ranges from strategy development to
identification and vetting of nutrition/health claims. "Janet
brings so much to our work in food and nutrition - she's a
strategist, a scientist and a masterful communicator and marketer,"
said Cathy Calhoun, president, Weber Shandwick North America. "She
brings a very important perspective to the work we do for our
clients and it is wonderful to be able to recognize her with this
expanded role." Helm is highly regarded in nutrition circles. She
is a registered dietitian and former national media spokesperson
for the American Dietetic Association, a contributor to the Chicago
Tribune and writes a well-read blog, Nutrition Unplugged
(http://www.nutritionunplugged.com/), which was recently named
among the top 100 most influential nutrition blogs. She is
recognized for her leadership in the social media space among the
country's dietitians and is a sought-after speaker on the topic. "I
am thrilled to continue to advance Weber Shandwick's leadership in
the food and nutrition sector to benefit our clients as they
confront the gamut of issues, trends and opportunities in this
space," said Janet Helm. The Weber Shandwick Food and Nutrition
Team includes veteran Washington Post nutrition reporter Sally
Squires; food issues expert Susan Ruland; and an integrated team
that includes four registered dietitians, two Ph.D. nutrition
scientists and two trained chefs. About Weber Shandwick Weber
Shandwick is a leading global public relations agency with offices
in 77 markets around the world. The firm's success is built on its
deep commitment to client service, creativity, collaboration and
harnessing the power of Advocates - engaging stakeholders in new
and creative ways to build brands and reputation. Weber Shandwick
provides strategy and execution across practices such as consumer
marketing, healthcare, technology, public affairs,
corporate/financial and crisis management. Its specialized services
include digital/social media, advocacy advertising, market
research, and corporate responsibility. Weber Shandwick was
recognized as PRWeek's 2009 Global Agency Report Card Gold Medal
Winner, named Global Agency of the Year by The Holmes Report and
Large PR Firm of the Year by PR News in 2008. The firm also won the
United Nations Grand Award for Outstanding Achievement in Public
Relations for a lifestyles educational campaign in India. Weber
Shandwick is part of the Interpublic Group (NYSE:IPG). For more
information, visit http://www.webershandwick.com/. Contact(s)
Jennifer Norton Company Weber Shandwick Phone 212-445-8314 Email
DATASOURCE: Weber Shandwick CONTACT: Jennifer Norton, Weber
Shandwick, +1-212-445-8314, Web Site:
http://www.webershandwick.com/
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