How crop analysis supports sustainability: ‘A Sustainable Year’ story from CNH
October 10 2024 - 9:00AM
UK Regulatory
How crop analysis supports sustainability: ‘A Sustainable Year’
story from CNH
How crop analysis supports
sustainability: ‘A Sustainable Year’ story from CNH
Basildon, October 10, 2024
CNH is committed to sustainably advancing the
noble work of farmers, everywhere. In the fifth installment of our
‘A Sustainable Year’ series we look at how real time crop analysis
supports sustainability and the technology that uses this data to
boost efficiency, reduce waste and increase profit.
Our 2023 acquisition of the machine vision
company Augmenta has enabled us to offer sense and act application
technology to our customers. It lets them manage their crops more
effectively without needing to sort through complex data to decide
how much of an input (i.e., fertilizer) to apply in the field.
The article also includes an interview with Dr.
Ajay Sharda, Director of Research at the Institute for Digital
Agriculture and Advances Analytics at Kansas State University, USA.
He talks about the biggest challenges to crop protection facing the
sector, how to best meet those challenges and the role technology
needs to play in doing so.
Read our story at:
publications.cnhindustrial.com/a-sustainable-year-2023/augmenta
CNH Industrial
(NYSE: CNH) is a world-class equipment, technology and services
company. Driven by its purpose of Breaking New Ground, which
centers on Innovation, Sustainability and Productivity, the Company
provides the strategic direction, R&D capabilities, and
investments that enable the success of its global and regional
Brands. Globally, Case IH
and New Holland supply 360°
agriculture applications from machines to implements and the
digital technologies that enhance them; and
CASE and New Holland
Construction Equipment deliver a full lineup of
construction products that make the industry more productive. The
Company’s regionally focused Brands include:
STEYR, for agricultural
tractors; Raven, a leader in
digital agriculture, precision technology and the development of
autonomous systems; Hemisphere,
a leading designer and manufacturer of high-precision
satellite-based positioning, and heading technologies;
Flexi-Coil, specializing in tillage
and seeding systems; Miller,
manufacturing application equipment; and
Eurocomach, producing a wide range
of mini and midi excavators for the construction sector,
including electric solutions.
Across a history spanning over two
centuries, CNH has always been a pioneer in its sectors and
continues to passionately innovate and drive customer efficiency
and success. As a truly global company, CNH’s 40,000+ employees
form part of a diverse and inclusive workplace, focused on
empowering customers to grow, and build, a better
world.
For more information and the latest
financial and sustainability reports visit:
cnh.com
For news from CNH and its Brands visit:
media.cnh.com
Media contacts:
Rebecca Fabian |
Alex Ellis |
North America |
United Kingdom |
Tel. +1 312 515 2249 |
Tel. +44 (0)758 106 1696 |
mediarelations@cnh.com
- 20241010_PR_CNH_Augmenta
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