Zeta Global Launches The Zeta Economic Index, An AI-Powered Barometer Of The US Economy
July 01 2024 - 5:40AM
Business Wire
The Zeta Economic Index uses proprietary data
and Generative AI to synthesize trillions of behavioral signals to
produce a real-time snapshot of the state of the US economy
June 2024 shows steady progress in the US
economy but a shift in consumer mindset towards caution to
spend
Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud,
launched today the Zeta Economic Index (ZEI), a next-generation
indicator of the state of the US economy. Utilizing Zeta’s
proprietary data and cutting-edge Generative AI technology, the ZEI
analyzes consumer behavior, assesses the state of the US economy
and forecasts economic trends.
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The Zeta Economic Index uses proprietary
data and Generative AI to synthesize trillions of behavioral
signals to produce a real-time snapshot of the state of the US
economy. (Graphic: ZETA GLOBAL)
Since 2018, Zeta’s innovative Data Cloud has provided AI-driven
intelligence to the world's leading enterprises, enabling them to
understand drivers of consumer behavior and opportunities for
growth and retention in a turbulent market. Building on this
foundation of predictive analytics that shape decision-making, the
ZEI provides a real-time snapshot of the macroeconomic landscape,
enhancing the understanding of the key drivers of economic growth –
consumer activity in the most sensitive vertical markets.
The ZEI utilizes technology, assets and tools that are unique to
Zeta and valuable for their predictive power:
- An identity graph of more than 240 million adults in the
US.
- An intelligence graph encompassing trillions of behavioral
signals across digital, transactional and environmental
elements.
- Generative AI agents to synthesize real-time intelligence into
index scores across eight verticals, including automotive, dining,
entertainment, financial services, healthcare, retail, technology
and travel.
- Generative AI agents to create custom analyses of the ZEI.
“Consumers are key drivers of the US economy, and Zeta’s
extensive proprietary consumer signals resulting from their
engagements online and offline can provide a unique view into the
health of the US economy,” said David A. Steinberg, Co-Founder,
Chairman and CEO of Zeta Global. “We’ve been using the power of our
Data Cloud with great success and now we’re excited to bring to
market a differentiated economic index that is based on actual
consumer behavior, not just sentiment, and uses cutting-edge
Generative AI to deliver a real-time pulse on the US consumer and
economy.”
The ZEI is comprised of two core indices and supported by
sub-sections, articulating key consumer trends that serve as inputs
into calculating US economic health and stability:
1. Economic Index Score
Definition: A combined, weighted score
of key parameters that reflect the current health of the US economy
as measured by consumers’ online and offline activities, powered by
Zeta’s AI technology.
Relevance: The score represents the
overall health of the US economy. A higher score indicates a
positive uptick in economic activity in the US and a positive
outlook.
2. Economic Stability Index
Definition: Predicted, blended
quarterly stability score for the US population that indicates its
ability to withstand economic downturns.
Relevance: The score represents the
ability of people in the US to withstand fluctuations in the
economy. A high and increasing score indicates a large and growing
segment of people are well positioned to withstand negative
fluctuations in the US economy.
June 2024 Zeta Economic Index Results
In June, the US economy has demonstrated resilience and
stability, despite ongoing global and domestic volatility. The
economy’s resilience through disruptive forces, including higher
inflation, commercial real estate woes and financial sector stress,
as well as external geopolitical factors, is reflected in stable
ZEI scores. June ZEI highlights include:
- The Economic Index Score increased month-over-month by 0.5% to
66.0 and is defined as Active.
- The Economic Stability Index increased by 0.3% to 66.1 over the
previous quarter and is defined as Stable.
The Zeta Economic Index is based on Zeta's analysis of consumer
behavior and is provided as a free service. It should not be
considered investment advice or be relied upon to make investment
decisions.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that
leverages advanced artificial intelligence (AI) and trillions of
consumer signals to make it easier for marketers to acquire, grow,
and retain customers more efficiently. Through the Zeta Marketing
Platform (ZMP), our vision is to make sophisticated marketing
simple by unifying identity, intelligence, and omnichannel
activation into a single platform – powered by one of the
industry’s largest proprietary databases and AI. Our enterprise
customers across multiple verticals are empowered to personalize
experiences with consumers at an individual level across every
channel, delivering better results for marketing programs. Zeta was
founded in 2007 by David A. Steinberg and John Sculley and is
headquartered in New York City with offices around the world. To
learn more, go to www.zetaglobal.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240701217878/en/
Investor Relations Scott Schmitz ir@zetaglobal.com
Press James A. Pearson press@zetaglobal.com
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