Yelp and Drag Superstar Shangela Team Up to Help Texans Celebrate Pride
June 06 2022 - 8:00AM
Business Wire
For Every Table Booked via Yelp at a Snooze
A.M. Eatery in Texas this June, Yelp will Make a Donation to The
Trevor Project
Today, Yelp, the company that connects people with great local
businesses, announced a month-long Pride celebration in the state
of Texas in partnership with drag superstar Shangela. Throughout
June 2022, Yelp will celebrate the LGBTQ community by spotlighting
highly-rated local LGBTQ-owned businesses, and hosting drag
brunches at select Snooze an A.M. Eatery locations in Austin, San
Antonio, Dallas and Houston. For every party booked via Yelp
Waitlist at any Snooze location in Texas during the month of June,
Yelp will donate $1.00 to The Trevor Project, the world’s largest
suicide prevention and mental health organization for LGBTQ young
people, up to a maximum contribution of $60,000.*
“I am thrilled to be working with Yelp to spotlight LGBTQ-owned
businesses, celebrate the queer community and give back to The
Trevor Project,” said Shangela. “Now more than ever, it’s important
to uplift our community, honor artists and entrepreneurs, and take
pride in who we are.”
This month-long celebration comes after Yelp joined more than
150 businesses as part of the Human Rights Campaign to condemn
anti-LGBTQ actions across the U.S., and joined the HRC and 60+
companies as a signatory in a full page ad in the Dallas Morning
News, taking a stand for trans rights. During this challenging time
for the LGBTQ community, Pride month, a moment of celebration for
the community and their allies, may feel different for many.
Yelp and Snooze have joined forces with drag company Illusions
to provide fun musical interludes in between delicious palomimosa
and eggs benedict. The brunch events will take place on June 11,
2022 from 2-4 p.m. To attend the events, join the Yelp Waitlist at
one of the following Snooze locations and book a table via the Yelp
app: East Austin, Montrose in Houston, Oak Lawn in Dallas and
Quarry in San Antonio.
“At Snooze, everyone is welcome at our table. These drag
brunches will be celebratory, joyful events for our Texas
communities, and we’re elated that Yelp is committing to such a
generous donation to support our own contribution of $25,000 to The
Trevor Project for critical mental health services for young LGBTQ
folks,” said Shelly Landaal, Snooze’s Director of Community.
This month, Yelp also named LGBTQ-owned businesses “Ones to
Watch” in food, beauty and home categories, across the U.S. Yelp is
partnering with beloved LGBTQ-owned businesses — Skull and
Cakebones, in Austin and Easy Slider, in Dallas, both of which are
named on the list — to host special giveaways for the community
during Pride month. More information can be found on the Yelp
app.
*Yelp has pledged a minimum contribution of $50,000.
About Yelp
Yelp Inc. (www.yelp.com) connects people with great local
businesses. With unmatched local business information, photos, and
review content, Yelp provides a one-stop local platform for
consumers to discover, connect and transact with local businesses
of all sizes by making it easy to request a quote, join a waitlist,
and make a reservation, appointment or purchase. Yelp was founded
in San Francisco in July 2004.
About Snooze An A.M.
Eatery
Founded in Denver, Colorado in 2006 by breakfast-loving brothers
Jon and Adam Schlegel, Snooze revitalized brand breakfast culture
by bringing creativity and innovation to breakfast, along with an
energetic and eclectic atmosphere and friendly neighbor-like
service. Snooze prides itself on using their business and love for
breakfast food as a platform to do good in every city they live in.
Through community involvement and sustainable practices, Snooze is
on a mission to make the world a better place one pancake at a
time. A full list of locations can be found here.
About The Trevor Project
The Trevor Project is the world’s largest suicide prevention and
mental health organization for lesbian, gay, bisexual, transgender,
queer & questioning (LGBTQ) young people. The Trevor Project
offers a suite of 24/7 crisis intervention and suicide prevention
programs, including TrevorLifeline, TrevorText, and TrevorChat as
well as the world’s largest safe space social networking site for
LGBTQ youth, TrevorSpace. Trevor also operates an education program
with resources for youth-serving adults and organizations, an
advocacy department fighting for pro-LGBTQ legislation and against
anti-LGBTQ rhetoric/policy positions, and a research team to
discover the most effective means to help young LGBTQ people in
crisis and end suicide. If you or someone you know is feeling
hopeless or suicidal, our trained crisis counselors are available
24/7 at 1-866-488-7386, via chat TheTrevorProject.org/Help, or by
texting 678678.
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