STOCKHOLM, March 15, 2012 /PRNewswire/ --
- Yelp Sets Sail For The Nordics And
Makes Land In The Kingdom Of Sweden
Yelp (NYSE: YELP), the community-led city guide and search site,
today announced the availability of Yelp Sweden
(http://www.yelp.se/). Beginning today, Swedes are able to create
accounts on Yelp.se to share their opinions about great local
businesses and services. Yelp's free iPhone and Android
applications will also be made available in Sweden, as well as its free suite of business
owner tools: Yelp for Business Owners (http://biz.yelp.se).
(Logo:
http://photos.prnewswire.com/prnh/20050511/SFW134LOGO)
"Two traits the Swedes are renowned for is an eye for great
design and an adventurous spirit for travel, making Yelp a logical
fit," said Miriam Warren, Vice
President of European Marketing, Yelp. "Having, quite literally, a
Smorgasbord of restaurants serving husmanskost as well as
specialities from all over the world, a constantly evolving music
scene and design boutiques, we look forward to seeing the Yelp
community flourish and establish itself in Sweden as the go-to source to find great local
businesses."
The site supports Swedish, as well as Dutch, French, German,
Italian, English, and Spanish, providing users access to local
insights in any one of these 7 languages. Sweden is the eleventh country to have a
dedicated Yelp community in Europe
as the company continues to deliver on its international growth
strategy.
While available throughout Sweden, Yelp will focus its initial community
building efforts in Stockholm -- a
city-by-city approach that the company has used to launch in
markets throughout the world.
To learn more and see pictures of Yelp.se and our iPhone and
Android applications, visit our Yelp Official Blog
(http://officialblog.yelp.com/)
About Yelp:
Yelp (http://www.yelp.com or http://www.yelp.se) connects people
with great local businesses. Yelp was founded in San Francisco in July
2004. Since then, Yelp communities have taken root in major
metros across the US, Canada, UK,
Ireland, France, Germany, Austria, the
Netherlands, Spain,
Italy, Switzerland, Belgium, Australia and Sweden. Yelp had a monthly average of 66
million unique visitors in Q4 2011*. By the end of Q4 2011, Yelpers
had written approximately 25 million rich, local reviews, making
Yelp the leading local guide for real word-of-mouth on everything
from boutiques and mechanics to restaurants and dentists. On
average, more than 5.7 million monthly unique visitors relied on
Yelp Mobile applications in Q4 2011 to help them make a spending
decision on the go. For more information, please visit
http://www.yelp.se or send an email to press@yelp.co.uk.
*Source: Google Analytics, Q4 2011
Media Contacts:
Sweden
Jan Fredriksson
Helm1 PR
jan@helm1.se
+46-(0)707-160-068
UK
Elliot Adams
Yelp
eadams@yelp.co.uk or press@yelp.co.uk
+44-(0)-207-549-3603