ATLANTA, Aug. 31,
2023 /PRNewswire/ -- The nation's newest premier
music and culture festival, The Big Homecoming (TBH)
alongside founding corporate supporter Wells Fargo, will kick
off year two of its programming with The Big Homecoming Music
& Culture Festival and The Big Homecoming 365 Impact Tour
(TBH365). The Big Homecoming, which launched in Atlanta in 2022, had enormous success in its
first year, with the mission of authentically celebrating the
culture of Historically Black Colleges and Universities (HBCUs)
while creating ongoing impact for HBCUs.
The Big Homecoming authentically
celebrates the culture of HBCUs while creating ongoing impact for
scholars.
Wells Fargo (NYSE: WFC) and The
Big Homecoming were able to provide over $100,000 in scholarships to students during the
2022-2023 TBH365 Impact Tour. The tour made stops at Florida A&M University, Jarvis Christian
University, North Carolina A&T State
University, Jackson State
University and Clark Atlanta
University. Wells Fargo's
team led financial empowerment workshops to financially equip
students to build wealth, start businesses and learn more about
investing. The tour featured notable names such as Deion Sanders, Dr. Lamman Rucker, Jermaine Dupri, KJ Smith, Yandy Smith, Desi
Banks, Rachael O'Neil and
Reed Shannon to name a few. Students
were also given internship opportunities, professional development
symposiums and career opportunities.
TBH365 Impact tour will resume in September 2023 kicking off at the Orange Blossom
Football Classic and will make stops at Florida A&M University, Jackson State University, Virginia State University, Johnson C. Smith University, Clark Atlanta University, Hampton University, Texas
Southern University and the Bayou Classic, to name a
few.
The Big Homecoming Music & Culture festival is slated for
May 4, 2024
"The Big Homecoming was created to be more than an annual
festival. It's truly a comprehensive experience that embraces the
Culture and offers hands-on opportunities for students to thrive,"
said Amir Windom, Creator, The Big
Homecoming Festival and 365 Impact Tour. "Having a supporting
organization like Wells Fargo, which has a longstanding record of
committing to improving the quality of life for diverse customers,
especially HBCUs, makes this next iteration of The Big Homecoming
special. The 365 Impact Tour will have a sustaining presence
that educates, inspires and engages HBCU students, faculty and
staff throughout the entire year. Thanks to partners like Wells
Fargo, we're off to a great start with more to come!"
"Working with Amir and The Big Homecoming
team continues to be a great experience for
Wells Fargo. We look forward to joining them on the
university campuses for the upcoming school year,"
said Dewey Norwood, Senior Lead Diversity and Inclusion
Consultant, Wells Fargo. "Our leaders have so much practical
information to share with HBCU students, which can greatly benefit
them today and in their future endeavors."
The 2023-2024 TBH 365 Impact programming will focus on key areas
including:
- FINANCIAL EMPOWERMENT: Increasing students' financial
wellness through a better understanding of budgeting, saving,
investing and how to build generational wealth.
- EDUCATION: Providing resources, scholarships,
internships and job recruitment opportunities for high school and
HBCU students.
- LEADERSHIP: Curating conversations with global leaders
and entrepreneurs to impact students' approach to smart decisions
in life, work and play.
- HEALTH: Improving wellness through healthy lifestyle
choices and a positive mindset.
- ENTREPRENEURSHIP: Providing students access to notable
business owners to glean advice and tips from those who have
launched successful brands.
Historically Black Colleges and Universities (HBCUs) were
founded in the face of discrimination and have a proud history and
legacy of achievement. There are more than 100 HBCUs that serve
diverse students and communities in urban, rural, and suburban
settings. Each has a focus on creating pathways to opportunity for
Black scholars and fostering academic achievement.
About The Big Homecoming + 365 Impact
The Big
Homecoming is the first ongoing impact festival of its kind. The
event offers an authentic HBCU experience through the annual 'Big
Homecoming Music & Culture Festival' where all the HBCUs can
bring their homecoming energy and celebrate the culture with one
unified celebration. Throughout the school year, The Big Homecoming
365 Impact Tour visits HBCUs around the country to create
sustainable impact for HBCUs through fireside chats, scholarship
competitions and apprenticeship programs, to name a few. The
festival taps into the nostalgia of connection that only HBCU
homecomings offer. Through the company's 365 Impact campaigns,
entertainment, philanthropy and the culture merge in a meaningful
way to create year-round impact for HBCUs. For more information,
visit TheBigHomecoming.com.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a
leading financial services company that has approximately
$1.9 trillion in assets, proudly
serves one in three U.S. households and more than 10% of small
businesses in the U.S., and is a leading middle market banking
provider in the U.S. We provide a diversified set of banking,
investment and mortgage products and services, as well as consumer
and commercial finance, through our four reportable operating
segments: Consumer Banking and Lending, Commercial Banking,
Corporate and Investment Banking, and Wealth & Investment
Management. Wells Fargo ranked No.
47 on Fortune's 2023 rankings of America's largest corporations. In
the communities we serve, the company focuses its social impact on
building a sustainable, inclusive future for all by supporting
housing affordability, small business growth, financial health, and
a low-carbon economy.
News, insights, and perspectives from Wells Fargo are also
available at Wells Fargo Stories. Additional information may
be found at www.wellsfargo.com |
Twitter: @WellsFargo
Media Contact:
Lalohni Campbell, Per/Se Media
Group
(404) 593-7145 la@persemediagroup.com
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SOURCE The Big Homecoming