Located in Wayfair's AllModern store in
Dedham, MA, this new technology
bridges the gap between online and in-store shopping
BOSTON, May 2, 2023
/PRNewswire/ -- Wayfair Inc. (NYSE:W), one of the world's
largest destinations for home, today announced the launch of the
Digital Design Studio, a patent-pending technology that brings the
best of online and in-store shopping together. The Digital Design
Studio is a kiosk that allows customers to create and interact with
a variety of design layouts and experience products in a digital,
3D room at photorealistic quality. Located in the Dedham, MA AllModern store, this pilot
technology truly embodies the omnichannel experience, allowing
customers shopping in the store to experience the larger digital
catalog in life-like quality.
"Experimentation and innovation with an eye
on improving the customer experience is at the heart of everything
we do."
View a video of the Digital Design Studio
here.
"Experimentation and innovation with an eye on improving the
customer experience is at the heart of everything we do at
Wayfair," said Fiona Tan, Wayfair
CTO. "Wayfair strongly believes in meeting our customers where they
want to shop, whether online or in-person. The Digital Design
Studio helps us execute on this omnichannel experience, by making
it easier for customers to find what they are looking for and
ultimately have greater confidence and satisfaction in their
purchase."
When customers shop for their homes, they either go online and
view millions of products, or shop in-stores to view a curated
selection. The Digital Design Studio merges these experiences to
help customers make the best possible decisions for their home by
allowing them to create interactive, three dimensional spaces,
giving them an accurate depiction of what the furnishings look like
in various configurations and lighting conditions. Customers
shopping in-store can move and place furniture cards to create true
to scale, virtual furniture arrangements. They can also move the
camera to zoom in on the product, view the piece in a different
fabric or finish, or view the furniture from different
perspectives.
For more information on the creation of the
Digital Design Studio, read the blog post, "Introducing Wayfair's
Digital Design Studio."
Digital Design Studio is an output from Wayfair's R&D team,
Wayfair Next, tasked with examining and evaluating emerging
technologies on a two-to-three year horizon. Wayfair Next looks to
the future of shopping and how consumers will use technology to
engage with and purchase goods in new ways. Regarding the Digital
Design Studio, Shrenik Sadalgi, director of research and
development at Wayfair, said, "As a technology focused retailer, we
are excited for shoppers to experience the pilot of our Digital
Design Studio, learn from their feedback, and evolve the offering
to continue to create the best possible shopping experience for the
home."
About AllModern
AllModern was founded in 2006 as an online store, dedicated to
modern furniture and decor. Since its inception, AllModern has
delighted millions of customers with the best of modern design.
AllModern stores are located in Lynnfield and Dedham, Massachusetts.
About Wayfair
Wayfair is the destination for all things home: helping
everyone, anywhere create their feeling of home. From expert
customer service to the development of tools that make the shopping
process easier, to carrying one of the widest and deepest
selections of items for every space, style, and budget, Wayfair
gives everyone the power to create spaces that are just right for
them.
The Wayfair family of brands includes:
- Wayfair: Everything home – for a space that's all
you.
- Joss & Main: The ultimate style edit for home.
- AllModern: All of modern, made simple.
- Birch Lane: A fresh take on the classics.
- Perigold: An undiscovered world of luxury design.
- Wayfair Professional: Just right for Pros.
Wayfair generated $12.2 billion in
net revenue for full year 2022 and is headquartered in Boston, Massachusetts with operations
throughout North America and
Europe.
Media Relations Contact:
Kelby
Troutman
PR@Wayfair.com
Investor Relations Contact:
James Lamb
IR@Wayfair.com
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SOURCE Wayfair, LLC