Industry-leading sustainability goals, and a
commitment to focus on trend-right innovation and quality, mark
first steps on the private brand's journey to become a regenerative
brand
BENTONVILLE, Ark., April 19,
2022 /PRNewswire/ -- Sam's Club members are
increasingly looking for quality and value, as well as for items
that are on-trend and offer sustainable qualities. In response to
this feedback and in line with its obsession for delivering items
and experiences its members desire, the leading warehouse club is
announcing that it is evolving its Member's Mark™ private brand to
become a purpose-driven brand.
Throughout the past two years, Sam's Club has worked behind the
scenes to strengthen its assortment of Member's Mark items. It has
launched, renovated, and reformulated more than 1200 items since
2020, and as a result, more and more members are citing Member's
Mark products as a reason they renew their memberships.
To build on this momentum, Sam's Club is introducing a new
identity for its Member's Mark brand – "Made with Our Member and
Planet in Mind" – that comes with an aspiration for all items to be
of the highest quality while featuring trend-right innovation and a
focus on people and the planet.
"The Sam's Club member is at the center of everything we do, so
as we continue to evolve the Member's Mark brand, we intend to
develop items that are reflective of the ingredients, processes and
materials they want – and don't want – in their products," said
Prathibha Rajashekhar, senior vice
president, Private Brands and Sourcing, Sam's Club. "Now, as we
introduce new Member's Mark items and renovate existing ones, we
are making decisions that not only focus on quality, innovation and
value, but on the impact we are making on the world around
us."
A Vow to Focus on Regeneration
In 2020, Walmart
announced its goal to become a regenerative company, which inspired
Sam's Club to re-evaluate its Member's Mark brand. With many highly
rated Member's Mark items already including sustainable attributes,
like the Fair Trade Certified™ Member's Mark Colombian Supremo
Coffee, Sam's Club saw an opportunity to continue evolving its
private brand in a way that serves people, climate, and nature
while reducing waste.
In addition to a set of new goals that it aspires to achieve by
2025 (available in the Sam's Club Newsroom), Sam's Club aims to
remove certain ingredients from Member's Mark food and consumable
products, while boosting its assortment of items that are made
using practices that promote animal welfare, help support land and
ocean health, mitigate deforestation, utilize more sustainable
textiles, and come from renewable sources.
It also aims to incorporate more recyclable, reusable, and
industrially compostable components in Member's Mark items and
packaging. Additionally, Sam's Club plans to take an active role in
reducing the brand's environmental footprint by calling for
suppliers of Member's Mark items to participate in Walmart's
signature private sector consortium to reduce or avoid one billion
metric tons of greenhouse gas emissions: Project Gigaton™.
Sam's Club has also set an aspiration to source Member's Mark
items more responsibly and to create inclusive economic
opportunities by diversifying its supplier base over the years.
Above all, Sam's Club aims to embrace a regenerative mindset as it
develops Member's Mark items, placing nature, humanity, and its
members at the center of item innovation and renovation.
New Look to Reinforce Quality, Trend & Innovation
To celebrate the new brand identity, Sam's Club
is introducing a new Member's Mark logo and design construct
featuring a subtle checkmark, helping to communicate the
high-quality of Member's Mark items and its focus on people and the
planet. Members will begin to see the new logo and check design
included on packaging over the next 18 months.
As it continues to innovate Member's Mark items, Sam's Club will
partner closely with the Walmart Sustainability team and leverage
the My Member's Mark Community, a group formed in 2019 that
includes more than 40,000 Sam's Club members who provide feedback
and input on Member's Mark items throughout every phase of a
product's lifecycle.
Member's Mark was founded by Sam's Club in 1998, and in 2017,
Sam's Club consolidated its 20 proprietary brands into Member's
Mark. Member's Mark items are available across a variety of
categories, including grocery, health and wellness, baby, apparel,
home and furniture products, office, technology, and more.
For multi-media assets, please visit the Sam's Club
Newsroom.
About Sam's Club
Sam's Club®, a division of Walmart Inc. (NYSE: WMT), is a leading
membership warehouse club offering superior products, savings, and
services to millions of members in nearly 600 U.S. clubs, including
Puerto Rico. Now in its 39th year,
Sam's Club continues to redefine warehouse shopping with its highly
curated assortment of high-quality fresh food and Member's Mark
items and market-leading technologies and services like Scan
& Go™, Curbside Pickup and home delivery service in
select markets. To learn more about Sam's Club, visit
the Sam's Club Newsroom, shop at samsclub.com, and
interact with Sam's Club
on Twitter, Facebook, Instagram, and Tik
Tok.
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SOURCE Sam's Club