NEW YORK, Feb. 14, 2022 /PRNewswire/ -- Victoria's Secret
today announced the debut of Love
Cloud, a new collection of bras and panties centered around
all-day comfort. A first of its kind campaign for the brand, the
collection is modeled by eighteen dynamic women, reinforcing
Victoria's Secret's commitment to
welcoming and celebrating all women. This new collection launch is
another milestone in Victoria's
Secret's new vision, focused on continuing to support women. The
inspiring women featured in the campaign include:
![Victoria's Secret Launches New Love Cloud Collection Victoria's Secret Launches New Love Cloud Collection](https://mma.prnewswire.com/media/1745169/Love_Cloud_Collection.jpg)
- Adut Akech, Model
- Celilo Miles, Nez Perce Tribe-Wildland Firefighter
- Devyn Garcia, Model
- Gia Kelsey, Design Consultant
& Model
- Hailey Bieber, Model
- Imaan Hammam, Model
- Jailyn Matthews, Set Medic and
Pilates Professional
- Jill Kortleve, Model
- MaryAnn Elizabeth,
Multidisciplinary Creative/Artist
- Miriam Blanco, Actor/Model
- Paloma Elsesser, Model
- Sabina Karlsson, Model
- Shalom Harlow, Model
- Sofia Jirau, Model
- Sylvia Buckler, Accessory
Designer
- Taylor Hill, Model
- Valentina Sampaio, Model
- Yacine Ndaw, Production
Coordinator
"After listening to and being inspired by the real needs of
our consumers, Love Cloud has been
created as a collection that fits everyday comfort without
sacrificing functionality or sexiness. With this new line, we are
launching high quality bras and panties in shapes that fit women's
daily needs, in our ongoing effort to develop products that
champion women and support their individual journeys", says
Janie Schaffer, Chief Design Officer
for Victoria's Secret Lingerie.
"Love Cloud Collection is a
major moment in the brand's evolution. From the cast of incredible
women that bring the collection to life, to the incredible
inclusive spirit on set, this campaign is an important part of the
new Victoria's Secret standard we are creating", says Raúl
Martinez, Head Creative Director of Victoria's Secret.
Love Cloud sets a new standard
for sophisticated comfort, featuring a cloud-like pad and
soft-to-the-touch fabric. Inspired to feel light as a cloud, this
collection consists of smoothing technology to give sleek
appearances and fully adjustable straps for all day comfort and
flexibility. Launching with six silhouettes - the smooth demi,
half-pad plunge, push-up plunge, smooth straight-neck lounge, demi
front-close with lace back and sport - and three matching panties,
including two styles that are fully adjustable – a first for the
brand - the collection starts at $39.50 for bras and $16.50 for panties, and is available in sizes
32A-40DDD: XS-XXL. Love Cloud was
built to be an elevated wardrobe essential to help find comfort in
any day-to-day lifestyle.
Love Cloud is available
nationwide in-stores and online at VictoriasSecret.com starting
Thursday, February 17th.
Stay Connected:
Victoria's Secret: https://www.victoriassecret.com
Instagram:
https://www.instagram.com/victoriassecret
Twitter: https://twitter.com/VictoriasSecret
Facebook: https://www.facebook.com/victoriassecret
TikTok: https://www.tiktok.com@victoriassecret
About Victoria's
Secret:
Victoria's Secret (NYSE: VSCO) is the world's largest
intimates specialty retailer offering a wide assortment of modern,
fashion-inspired collections including signature bras, panties,
lingerie, casual sleepwear and athleisure, as well as award-winning
prestige fragrances and body care. With nearly 1,400 retail stores
worldwide and a predominately female workforce of more than 25,000,
Victoria's Secret boasts the largest team of specialty trained bra
fit experts worldwide. Victoria's Secret is committed to inspiring
women around the world with products and experiences that uplift
and champion them and their journey while creating lifelong
relationships and advocating for positive change.
To learn more about Victoria's Secret, please visit
VictoriasSecret.com.
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SOURCE Victoria's Secret