NEW YORK, Oct. 1, 2021 /PRNewswire/ -- Victoria's Secret
today announced the launch of a new initiative in
partnership with leading designer
and breast cancer awareness champion Stella
McCartney, which aims to
create a greater understanding of the
risks of breast cancer and importance of early detection. The
campaign, extending now through October 31,
2021, includes a public service announcement
(PSA) reminding women to #CheckYourself along with a
guide, provided by The Stella Cares Foundation, on how to do
so effectively as well as Victoria's Secret's first
ever mastectomy bra.
![Introducing the Body by Victoria Mastectomy Bra Introducing the Body by Victoria Mastectomy Bra](https://mma.prnewswire.com/media/1640491/Victorias_Secret_Body_Mastectomy.jpg)
The greatest threat to women's health globally today is cancer,
the most common of which is breast cancer. About 1 in 8 U.S.
women will develop invasive breast cancer over the course of their
lifetime and about 85% of breast cancers occur in women who
have no family history. Nearly 80% of women under
40 diagnosed with breast cancer find their breast
abnormality themselves proving that self-checks are
critically important to early detection.
"As the world's leading lingerie brand, the health and
well-being of women is paramount to our community," said
Martha Pease, Chief
Marketing Officer, Victoria's Secret. "We have a unique
opportunity but also a responsibility to use
our platform and scale of our global
footprint to bring greater awareness to the risks of
breast cancer, especially among younger women, and educate around
the effectiveness of self-checks."
The initiative will kick off with a full takeover of Victoria's
Secret channels with risk
and detection awareness education, including a guide on
how to perform
monthly self-checks on victoriassecret.com and
all social media handles. More than 25,000 Victoria's Secret
associates around the world will also receive these
materials, further spreading the potential impact
to reach hundreds of thousands of women with
this critical message.
PSA with Stella
McCartney
Stella McCartney is one of the
most powerful voices
in breast cancer awareness and has been
working for more than 20 years to raise money for
research, share campaigns on prevention
awareness and provide mastectomy products via The
Stella Cares Foundation. In partnership with Victoria's Secret,
McCartney developed a vital PSA stressing the importance of
regular self-checks, which will serve as
a key reminder for women year-round. Victoria's
Secret will also make a donation to The Stella Cares
Foundation to help further the organization's work towards
awareness and support.
Introducing the Body by Victoria Mastectomy
Bra
Victoria's Secret will introduce the Body by Victoria
Mastectomy Bra to support the thousands of women who
undergo mastectomies each year as part of their fight against
breast cancer. The bra is a wire-free design made with soft micro
fabric and lace and features a pocket within the inner
lining to fit a prosthetic. Throughout the month of October,
100% of the Body by Victoria Mastectomy Bra sales will be donated
to The Victoria's Secret Global Fund for Women's Cancers to
support breast cancer research and discoveries. For more details on
the bra or to make a purchase, please visit
victoriassecret.com.
This initiative builds upon Victoria's Secret's
longstanding commitment toward cancer research and education,
including the recent creation of The VS Global Fund for
Women's Cancers with longstanding partner, Pelotonia.
This groundbreaking initiative will fund innovative research
projects aimed at progressing treatments and cures for women's
cancers and investing in the next generation of women scientists
who represent the diverse population they serve. Through the
partnership, Victoria's Secret will invest
at least $5 million annually in cancer
research, including examining and addressing racial
and gender inequities and unlocking new innovations that
improve cancer outcomes for all women.
For more information, including monthly reminders
to #CheckYourself, please visit
victoriassecret.com/selfcheck.
Stay Connected:
Victoria's
Secret: https://www.victoriassecret.com
Instagram: https://www.instagram.com/victoriassecret
Twitter: https://twitter.com/VictoriasSecret
Facebook: https://www.facebook.com/victoriassecret
TikTok: https://www.tiktok.com@victoriassecret
The Stella Cares Foundation:
https://www.stellamccartneyfoundation.com/
About Victoria's Secret:
Victoria's Secret (NYSE: VSCO) is the world's largest
intimates specialty retailer offering a wide assortment of modern,
fashion-inspired collections including signature bras, panties,
lingerie, casual sleepwear and athleisure, as well as award-winning
prestige fragrances and body care. With nearly 1,400 retail stores
worldwide and a predominately female workforce of more than 25,000,
Victoria's Secret boasts the largest team of specialty trained bra
fit experts worldwide. Victoria's Secret is committed to inspiring
women around the world with products and experiences that uplift
and champion them and their journey while creating lifelong
relationships and advocating for positive change.
About The Stella Cares Foundation:
Stella McCartney Cares Pink is a platform dedicated to the
prevention, early detection and treatment of breast cancer through
education, awareness and support; an important cause incredibly
close to Stella's heart. Since 2014, Stella
McCartney has contributed to Breast Cancer Awareness through
informative global campaigns, donating proceeds from product
featured to leading support centres and charities worldwide. For
more information, visit stellamccartneyfoundation.com.
About Pelotonia:
Pelotonia exists to engage, inspire, and challenge a community
committed to change the world by accelerating innovative cancer
research. Since its founding in 2008, Pelotonia has raised over
$232 million for cancer research
which has been invested in high-impact breakthroughs in prevention,
diagnostics and treatment, and recently, the launch of The
Pelotonia Institute for Immuno-Oncology. Thanks to its generous
funding partners, Pelotonia is able to direct 100 percent of every
community-raised dollar to cancer research. For more information,
visit pelotonia.org.
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SOURCE Victoria's Secret