COSTA MESA, Calif.,
Feb. 17, 2022 /PRNewswire/ -- Vans,
the global icon of creative expression, is proud to enable a family
of artists, creators, and originators to share their unique
perspectives, creative process, and passion for the cause in this
year's artist-first brand campaign "These Projects Are Ads for
Creativity." Instead of employing a traditional ad campaign, Vans
commissioned artists to go out into the world and bring their
projects to life—from music videos and access to skateboarding to
sculptures, paintings, and more.
In 2021, "These Projects Are Ads for Creativity"
empowered over 60 global artists to present their projects to the
world in honor of all the vast forms of art and the role it plays
in our daily lives. This year, the campaign celebrates the
diversity of creativity itself and honors the talented individuals
behind the work. Featured ambassadors and projects show how
creativity is used to celebrate purpose and uplift communities.
Vans fans will take a deeper dive into artist inspiration,
intention, and how creative expression can be used to shape
reality. Today, Vans launches the first two installments of
"These Projects Are Ads for Creativity" to uplift Black
voices and communities.
"Since our inception, Vans has always been driven forward by
creative culture. We found our place listening to skateboarders,
musicians, and artists, to let them show us what creativity looks
like from their vantage point," said Carly
Gomez, VP of Marketing, Vans Americas. "We believe
creativity allows you to build what comes next – it's a vehicle to
channel your ideas into tangible forms of expression,
experimentation, and meaningful moments."
Follow Brooklyn-based nonprofit
STOKED on its mission to help bridge education and opportunity
gaps for underserved youth. They work with schools, organizations,
and mentors to host after-school activities centered around sports
culture, confidence building, and community bonding. They hosted a
workshop to paint and assemble skateboards for the local community
for this project.
Next up, RadKey is a groundbreaking American punk rock band from
St. Joseph, Missouri, formed by
three brothers: Isaiah, Solomon, and Dee
Radke. They've worked alongside artists like Jack White and The Offspring and have toured a
multitude of shows and festivals across the globe. For this
project, they created a music video for their song P.A.W. where
they look to challenge racial and social discrimination, shift
perspectives, and spark a conversation.
Throughout the year, Vans will continue to uplift diverse
creators and introduce new artists and partners to share their
passion for cause and community. Stay tuned for a behind-the-scenes
look at projects from The Linda Lindas, Serpentwithfeet, Surf
Ghana, and more. Unveiled as a digital capstone of creativity, all
of these art projects will come to life on
Vans.com/OffTheWall throughout the year as an inspiring
journey of discovery.
Explore the full campaign at Vans.com/OffTheWall, and join the
conversation with Vans on social media by using
#OffTheWall to share your own creativity story.
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Images: https://we.tl/t-HG47v2HFEG
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is
the original action sports footwear, apparel and accessories brand.
Vans®authentic collections are sold in 97
countries through a network of subsidiaries, distributors and
international offices. Vans® has over 2,000
retail locations globally including owned, concession and
partnership doors. The Vans® brand promotes
creative self-expression in youth culture across action sports,
art, music and street culture, and delivers progressive platforms
such as the Vans Checkerboard Day, Vans Park Series,
Vans Triple Crown of Surfing®, Vans Custom
Culture, and Vans' cultural hub and international music
venue, House of Vans.
Vans, "Off The Wall" Since '66
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SOURCE Vans