VF Corporation and Redress Announce 2021 Winner of World’s Largest Sustainable Fashion Design Competition
September 13 2021 - 1:02PM
Business Wire
Winner Will Design a Sustainable Capsule
Collection with Timberland Available for Purchase Spring 2023
VF Corporation (NYSE: VFC), a global leader in branded lifestyle
apparel, footwear and accessories, continued its three-year
partnership with environmental charity Redress, announcing the 2021
winner of the Redress Design Award. As the world’s largest
sustainable fashion design competition, the Redress Design Award
reflects VF’s continuous drive to innovate and foster the next
generation of forward-thinking, environmentally-conscious designers
in the apparel and footwear industry. The winner, Jessica Chang,
will receive the opportunity to design a sustainable capsule
collection with Timberland® available for sale in 2023.
“The Redress Design Awards showcase what is possible when
emerging designs are given an opportunity to innovate around
sustainability. We believe cultivating creative, up-and-coming
talent is both good for business and a necessity for the future of
our planet,” said Sean Cady, VF’s Vice President, Global
Sustainability and Responsibility, who served as one of the judges.
“Sustainable fashion and circular design align with our purpose of
bettering both people and the planet. Watching our global teams
embrace this sustainability competition and mentor the next
generation of designers is incredibly rewarding.”
Ten finalists from the US, UK, Germany, India, and Greater China
participated in virtual events, which took place September 1-11.
The event included educational challenges and master classes on
advancing sustainability and circular design in the fashion
industry through a variety of sustainable production solutions.
With a broader focus on the reduction of waste, the emerging
designers secured their place in the competition by impressing
judges with entries that offered climate positive apparel through
zero-waste patterns, prolonged garment lifecycles, end-of-life
disassembly, upcycling and minimal washing needs.
“At Redress, we believe that educating designers is an urgent
must if we are to achieve our mission of reducing fashion’s waste.
That’s why VF is a perfect partner for the Redress Design Award.
They represent real life, big business proof that training their
own fashion professionals does lead to action and positive impact.
Education takes time and a long-sighted approach and the global
education gap is worryingly huge. It’s refreshing to work
hand-in-hand with VF on transforming fashion from the design board
up,” said Christina Dean, the founder of Redress.
The 10-day event culminated with the Grand Final fashion show
with each designer showcasing a full collection. The winner will
participate in a mentorship program with VF’s Timberland brand and
will ultimately design a sustainable apparel capsule collection
that will launch in Spring 2023.
The First Prize Winner of the Redress Design Award, Jessica
Chang, impressed the judges with her collection which incorporated
waste materials into designs to connect with and inspire consumers.
The winning collection demonstrated creativity in sustainable
design as well as strong marketability and commerciality.
“Winning this chance to work with Timberland is a life-changer
for me,” said Jessica Chang. “Entering this complex industry as an
emerging designer is daunting because, so often, everywhere we look
we see bad news and complexity. We know we can bring change. Yet it
is hard to magnify our big ideas as start-up designers. The Redress
Design Award has given me confidence - we are all in this together
to make a positive change!”
Chang will begin working with the Timberland® team immediately,
along with VF’s Sustainability and Responsibility team to ensure
that the materials and design strategies meet the company’s
sustainability objectives.
“The caliber of designs was extremely impressive and reinforces
our commitment to eco-innovation,” said Mahmoud Salahy, Vice
President and Managing Director, Timberland® Asia Pacific. “We are
looking forward to working with this year’s winner based on our
past experience working with Redress and the level of talent and
creativity emerging from this global competition.”
This moment comes as the capsule collection designed by last
year’s Redress winner is preparing to hit stores this Spring.
Vietnamese designer Le Ngoc Ha Thu spent nine months working with
the Timberland global design team to create the Chinese New
Year-themed capsule collection, which puts both nature and the
consumer at the center of the conversation.
The full Redress Design Award 2021 Grand Final is available on
Facebook and key highlights on YouTube.
About VF Corporation
Founded in 1899, VF Corporation is one of the world’s largest
apparel, footwear and accessories companies connecting people to
the lifestyles, activities and experiences they cherish most
through a family of iconic outdoor, active and workwear brands
including Vans®, The North Face®, Timberland® and Dickies®. Our
purpose is to power movements of sustainable and active lifestyles
for the betterment of people and our planet. We connect this
purpose with a relentless drive to succeed to create value for all
stakeholders and use our company as a force for good. For more
information, please visit vfc.com.
About Redress (www.redress.com.hk)
Redress is a pioneering environmental charity working to prevent
and transform textile waste in the fashion industry. Its dynamic
programmes work to minimise the negative impacts of fashion, whilst
promoting innovative new models and driving growth towards a more
sustainable industry via the circular economy.
The Redress Design Award is the world’s largest
sustainable fashion design competition working to educate emerging
fashion designers around the world about sustainable design
theories and techniques in order to drive the shift towards a
circular fashion system. By putting sustainable design talent in
the global spotlight, the competition creates a unique platform for
passionate and talented fashion game-changers to transform the
global fashion industry and rewards the best with career-changing
prizes to maximise long-term impact. Create Hong Kong of the
Government of the Hong Kong Special Administrative Region is the
Lead Sponsor of the Redress Design Award.
www.redressdesignaward.com
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version on businesswire.com: https://www.businesswire.com/news/home/20210913005729/en/
VF Corporation Molly Cuffe Director, Corporate Responsibility
Communications Molly_Cuffe@vfc.com
Redress Hannah Lane Director, Partnerships and Communications
Hannah@Redress.com.uk
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