VF Corporation Names Travis Campbell as Smartwool Brand President
January 26 2017 - 5:13PM
Business Wire
VF Corporation (NYSE: VFC) today announced the appointment of
Travis Campbell to the position of Brand President, Smartwool®,
effective January 30, 2017. Campbell most recently served as
President and CEO of Far Bank Enterprises, an integrated
manufacturer and distributor of fly fishing products and owner of
the Sage, Redington, and RIO brands.
“Travis’ leadership skills, business acumen and commitment to
the outdoors make him well-positioned to lead the Smartwool brand
and grow its premium market position,” said Scott Baxter, Vice
President, VF Corporation and Group President Outdoor & Action
Sports Americas. “His 16 years of outdoor industry experience will
be a value-creating asset to the brand and we look forward to
having him join the Smartwool and VF teams.”
Campbell held the position of President and CEO of Far Bank
Enterprises since 2008. In 2005, he became President of Rio
Products International, Inc., and in 2003 he was named President of
Redington Tackle & Apparel. Prior to these roles, he served as
Director of Business Development for Sage Manufacturing.
Previously, he held various roles at Deloitte Consulting and
Andersen Consulting.
“I’m passionate about the outdoors. The opportunity to lead a
dynamic, growing and environmentally-focused brand like Smartwool
was one that I could not pass up,” said Campbell. “I look forward
to working with Smartwool’s talented associates to advance the
brand’s mission and achieve our growth objectives.”
More information about Smartwool® is available here.
About VF
VF Corporation (NYSE: VFC) is a global leader in the design,
manufacture, marketing and distribution of branded lifestyle
apparel, footwear and accessories. The company’s diversified
portfolio of powerful brands spans numerous geographies, product
categories, consumer demographics and sales channels, giving VF a
unique industry position and the ability to create sustainable,
long-term growth for our customers and shareholders. The company’s
largest brands are The North Face®, Vans®, Timberland®,
Wrangler®, Lee® and Nautica®. For more information,
visit www.vfc.com.
About Smartwool®
Based in Steamboat Springs, Colo., Smartwool is a 22-year-old
apparel brand whose products are inspired by living and playing in
the mountains. All Smartwool products come with a 100% Satisfaction
Guarantee and are created to get the most out of the inherent
benefits of Merino wool. For information on the full range of
Smartwool products or to find a dealer near you, please log
onto www.Smartwool.com. Smartwool, a division of VF Outdoor,
LLC, is a brand of VF Corporation. For event and company updates,
visit us on Facebook www.facebook.com/smartwool and
Twitter www.twitter.com/Smartwool.
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version on businesswire.com: http://www.businesswire.com/news/home/20170126006272/en/
VF CorporationVanessa McCutchen, 336-424-7776Director, Public
RelationsVanessa_mccutchen@vfc.com
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