Marketing automation with seamless integration to sales drives customer centricity

BARCELONA, Spain, April 17, 2024 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today announced Veeva Vault CRM Campaign Manager, a new industry-specific marketing application that simplifies and speeds non-personal promotion to healthcare professionals. Vault CRM Campaign Manager lives in the same Vault as Veeva Vault CRM and shares the same customer data, giving sales and marketing the effortless synchronization needed for true customer centricity. Through orchestrated campaigns, marketing users in Vault CRM work side by side with field CRM users, ensuring content is consistently applied and reused.

Veeva Systems

Features of Vault CRM Campaign Manager include:

  • Campaigns. Users can define a set of campaign actions, such as emails or text messages. Shared assets like email templates, fragments, and landing pages are attached to campaigns, and all activity is tied back to the campaign for compliance and analysis.

  • Segments and Target Lists. Customers can create segments and target lists manually or dynamically. Target lists can be associated with multiple campaigns and can be published for field collaboration. Changes to target lists are tracked and auditable.

  • Mass Email. Mass email capabilities are well integrated with the field team, giving the field instant visibility to and control over emails to key contacts to increase customer centricity.

  • Field Suggestions. Unique to Vault CRM Campaign Manager, campaigns can target field users of Vault CRM by using the Vault CRM suggestions interface to drive field actions and awareness campaigns.

  • Landing Pages. HTML landing pages allow for defined content and inputs, such as event self-registration. Default landing pages enable customers to get started quickly, or customers can customize pages with their branding and logos.

  • Content Builder. Simple drag-and-drop tools create all content types landing pages, message templates, email templates, and fragments. Defaults are available for all content types, and customers can customize as needed.

"Veeva Vault CRM Campaign Manager is another step toward bringing sales and marketing together for customer centricity," said Arno Sosna, general manager of CRM products at Veeva. "The simplicity of Vault CRM Campaign Manager finally makes compliant email marketing and campaign management accessible to life sciences companies of all sizes."

Veeva Vault CRM Campaign Manager will be available in late 2024. Companies can learn more about Vault CRM Campaign Manager at

About Veeva Systems
Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,000 customers, ranging from the world's largest biopharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves. For more information, visit

Veeva Forward-looking Statements
This release contains forward-looking statements regarding Veeva's products and services and the expected results or benefits from use of our products and services including certain of our new solutions and applications that are still under development or not generally available. These statements are based on our current expectations. Actual results, availability, and any future events relating to these products and services could differ materially from those anticipated or provided in this release and we have no obligation to update such statements. There are numerous risks that have the potential to negatively impact our results, including the risks and uncertainties disclosed in our filing on Form 10-K for the fiscal year ended January 31, 2024, which you can find here (a summary of risks which may impact our business can be found on pages 9 and 10), and in our subsequent SEC filings, which you can access at


Meera Lakhani-Patel
Veeva Systems


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