LEXINGTON, Ky., Feb. 22, 2021 /PRNewswire/ -- Valvoline
Inc. (NYSE: VVV), a U.S.-based, leading worldwide supplier of
premium branded lubricants and automotive services, today announced
the upcoming multinational March launch of its 2nd
annual Valvoline Mechanics' Month.
Representing Valvoline's growing international presence, this
31-day campaign will honor mechanics in multiple countries where
the 150-year-old motor oil brand operates by giving special thanks
to mechanics' ongoing, everyday service, especially during the
COVID-19 pandemic.
"Throughout the COVID-19 pandemic, service centers and
auto-repair shops across the globe have remained open and
operational as essential services," said Jamal Muashsher, Valvoline Senior Vice
President, International. "It is especially important given the
hardships of this past year to recognize these unsung heroes who
not only keep each of us safe and on the road, but also keep other
essential service workers moving to help those in need."
During Valvoline Mechanics' Month, participating countries will
celebrate industry professionals through social media, giveaways,
paid advertising and unique partner collaborations to heighten
appreciation for mechanics and how they have continued to deliver
services through an unprecedented moment in history.
While essential, mechanics have had to change their normal
routines to account for COVID-19. Business hours have fluctuated,
extra sanitation measures inside vehicles have been implemented and
onsite human interaction has been minimized greatly as many shops
have offered drop-off and pick-up services, no matter the
location.
"We've proudly supported mechanics with a variety of programs
throughout our brand history," added Muashsher. "And due to the
many changes, hardships, safety measures and overall alterations in
how they've done their business in light of COVID-19, we want to
pledge a more robust alignment of partnership and support — and
encourage people across the globe to do the same."
About ValvolineTM
Valvoline Inc. (NYSE: VVV) is a leading worldwide marketer and
supplier of premium branded lubricants and automotive services,
with sales in more than 140 countries. Established in 1866, the
Company's heritage spans more than 150 years, during which time it
has developed powerful brand recognition across multiple product
and service channels. Valvoline ranks as the No. 3 passenger car
motor oil brand in the DIY market by volume. It operates and
franchises more than 1,500 quick-lube locations, and it is the No.
2 chain by number of stores in the United
States under the Valvoline Instant Oil ChangeSM
brand and the No. 3 chain by number of stores in Canada under the Valvoline Great Canadian Oil
Change brand. It also markets Valvoline lubricants and automotive
chemicals, including Valvoline EV Performance Fluids; Valvoline
Hybrid Vehicle Full Synthetic motor oil; Valvoline High Mileage
with MaxLife technology motor oil for engines over 75,000 miles;
Valvoline Advanced Full Synthetic motor oil; Valvoline Premium
BlueTM heavy-duty motor oil; Valvoline Multi-Vehicle
Automatic Transmission Fluid; and ZerexTM antifreeze. To
learn more, visit www.valvoline.com.
™ Trademark, Valvoline or its subsidiaries,
registered in various countries
℠ Service mark, Valvoline or its subsidiaries,
registered in various countries
FOR FURTHER INFORMATION
Media
Relations
|
Investor
Relations
|
Ashley Foster, APR
|
Sean T.
Cornett
|
+1 (205) 322-5646
x551
|
+1 (859)
357-2798
|
ashley@bigcom.com
|
scornett@valvoline.com
|
View original content to download
multimedia:http://www.prnewswire.com/news-releases/valvoline-honoring-mechanics-worldwide-with-launch-of-2nd-annual-mechanics-month-campaign-301231216.html
SOURCE Valvoline Inc.