U.S. Bancorp Investments Launches New, Improved Automated Investor
November 02 2021 - 10:00AM
Business Wire
Changes to robo-advisor based on in-depth
customer research
U.S. Bancorp Investments (USBI) has revamped its robo-advisor,
Automated Investor, to make it easier to use and more accessible to
first-time investors.
Based on extensive research and customer co-creation, the USBI
team rebuilt the experience and is delivering many brand-new
features, including:
- Greater accessibility: A new low minimum investment of
$1,000 (previously $5,000).
- Even easier to use: A new faster, streamlined
application with fewer steps, making it simple to open an
account.
- Uses goals as a motivator: Seven new customer-friendly
goals, including a new home and a home remodel.
- Helps keep you on track: A new dashboard for accounts
that shows projected value, whether you are on or off track toward
your goals and progress toward your goal (percentage).
Automated Investor offers Exchange-Traded Funds (ETF) portfolios
designed by our affiliate U.S. Bank’s Asset Management Group, a
team that has more than 40 years of experience managing money. And
even though Automated Investor is a robo-advisor, it’s backed by
live support. Automated Investor customers can contact the U.S.
Bancorp Investments Wealth Management Advisory Center, which
provides access to financial professionals to help you work toward
your financial goals.
“Automated Investor takes the guesswork out of online
investing,” said Heather Fitzmorris, Chief Operating Officer,
Wealth Management Affluent and Head of Emerging Affluent, U.S. Bank
Wealth Management. “The tool automatically adjusts your portfolio
as market conditions change to help ensure you stay on track for
your goal – whether that’s saving for a kitchen remodel or for
retirement. Automated Investor automates the complex and
time-consuming process of researching, buying, selling and
monitoring investments.”
The improvements came from in-depth research with Automated
Investor customers in U.S. Bancorp’s digital experience studios –
agile studios where cross-functional teams work together with
customers to understand their challenges and design products that
make the customer experience smarter, faster and easier.
“Our research sessions with customers were almost like life
coaching,” said Fitzmorris, who worked with the digital team that
developed the new and improved Automated Investor tool. “Everything
started with the customer. What problem are we trying to solve? How
can we solve it in a better way? I think what really sets us apart
is that we are with you on your journey. We design an experience
for you based on your goal, and we provide feedback on your
progress along the way to help you figure out what to do next.
What’s missing with some robo-advisors is that partnership. We view
investing as a long-term journey, not just one transaction.”
USBI also offers another digital investing solution for
do-it-yourself investors: Self-Directed Brokerage. Customers can
select their own investments and invest and trade with a
self-directed brokerage account or start investing for retirement
with a self-directed IRA. In addition, USBI’s Wealth Management
Advisory Center offers customers the option to work with an advisor
as part of an ongoing relationship. Advisors provide personalized
financial advice by phone and video conference to help clients work
toward their financial goals.
For information on self-directed brokerage accounts or Automated
Investor, visit usbank.com/investing/online-investing.html.
* Annual advisory fee is 0.24% of invested assets, billed
quarterly with a minimum investment of $1,000. The advisory fee
does not include certain other fees such as underlying fees and
expenses charged by some investments in your account, including
ETFs. For additional fee details, please see our Automated Investor
Wrap Fee Program Brochure.
About Wealth Management from U.S. Bancorp Investments
U.S. Bancorp Investments provides a broad range of services to
clients including retail brokerage, investment advisory services,
financial planning and insurance. We believe in doing the right
thing to help clients at every life stage work toward their
financial goals.
About U.S. Bank
U.S. Bancorp, with nearly 70,000 employees and $567 billion in
assets as of September 30, 2021, is the parent company of U.S. Bank
National Association. The Minneapolis-based company serves millions
of customers locally, nationally and globally through a diversified
mix of businesses: Consumer and Business Banking; Payment Services;
Corporate & Commercial Banking; and Wealth Management and
Investment Services. The company has been recognized for its
approach to digital innovation, social responsibility, and customer
service, including being named one of the 2021 World’s Most Ethical
Companies and Fortune’s most admired superregional bank. Learn more
at usbank.com/about.
Investment and insurance products and services, including
annuities, are:
NOT A DEPOSIT ● NOT FDIC INSURED ● MAY LOSE
VALUE ● NOT BANK GUARANTEED ● NOT INSURED BY ANY
FEDERAL GOVERNMENT AGENCY
U.S. Investments is a marketing logo for U.S. Bancorp
Investments Inc.
U.S. Bank is not responsible for and does not guarantee the
products, services or performance of U.S. Bancorp Investments.
For U.S. Bancorp Investments:
Investment and insurance products and services including
annuities are available through U.S. Bancorp Investments, the
marketing name for U.S. Bancorp Investments, Inc., member FINRA and
SIPC, an investment adviser and a brokerage subsidiary of U.S.
Bancorp and affiliate of U.S. Bank.
Insurance products are available through various affiliated
non-bank insurance agencies, which are U.S. Bancorp subsidiaries.
Products may not be available in all states. CA Insurance License#
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Kristin Kelly, U.S. Bank Public Affairs & Communications
kristin.kelly@usbank.com | 303.585.4129
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