U.S. Bank Announces Partnership With Kane Brown as an Ambassador for Its Music Made Possible Series
August 12 2019 - 2:40PM
Business Wire
U.S. Bank today announces its official partnership with Kane
Brown, an American country music singer on a continuation of its
Music Made Possible series with the CMA Foundation. Music Made
Possible is a joint effort to support musical education
opportunities in schools and nonprofit organizations where there is
the greatest need.
Brown, a native of Georgia and Tennessee, grew up liking the
song “I Like It, I Love It” by Tim McGraw. The talented four-sport
athlete got involved in the middle school choir and by 11th grade,
he won a contest singing Chris Young’s “Getting You Home.” Now a
Multi-Platinum award-winning “breakthrough entertainer” (as named
by the Associated Press), Brown continues to “defy-genres” and
“break boundaries” (according to Billboard).
The CMA, ACM, AMA, CMT and Billboard Music Awards nominee is the
first artist in Billboard history to top all five Billboard Country
charts simultaneously, and with the 4X Platinum certification of
“Heaven,” he became one of only five country acts with multiple 4X
Platinum hits joining Luke Bryan, Florida Georgia Line, Sam Hunt
and Taylor Swift. Noted as being the “future of Country”
(Billboard) and one of “31 People Changing the South” (Time), Brown
released his sophomore Experiment in 2018, which debuted No. 1 on
both the Billboard 200 and Top Country Albums chart.
“I’m excited to partner with U.S. Bank as we share the common
value of working hard, building strong communities and the belief
that music can make a difference,” said Brown. “I can’t wait to
surprise people who are working hard, lending a hand in the
community and supporting music education. I hope to see you on our
journey.”
U.S. Bank and Brown will look to surprise and delight country
music fans and inspire those future singers, songwriters and
musicians through a variety of community activations in 2019.
“When we were looking for a partner to help us bring Music Made
Possible to life in our communities, we were thrilled to find Kane
Brown,” said Beth McDonnell, Chief Marketing Officer for U.S. Bank.
“He is somebody who understands the importance of paying it forward
and believes in the power of play through music. Brown’s vision
aligns so well with U.S. Bank’s giving and engagement platform,
Community Possible, where we believe that communities are stronger
when they are connected through culture, arts, recreation and
music.”
In 2018, U.S. Bank and the CMA Foundation partnered on the
Places to Play #MusicMadePossible series, donating $230,000 to
Notes for Notes, the Harmony Project, Roselawn Condon Elementary
School in Cincinnati, Napier Elementary School in Nashville and
Seattle Public Schools.
About U.S. Bank U.S. Bancorp, with 74,000 employees and
$482 billion in assets as of June 30, 2019, is the parent company
of U.S. Bank, the fifth-largest commercial bank in the United
States. The Minneapolis-based bank blends its relationship teams,
branches and ATM network with mobile and online tools that allow
customers to bank how, when and where they prefer. U.S. Bank is
committed to serving its millions of retail, business, wealth
management, payment, commercial and corporate, and investment
services customers across the country and around the world as a
trusted financial partner, a commitment recognized by the
Ethisphere Institute naming the bank a 2019 World’s Most Ethical
Company. Visit U.S. Bank at www.usbank.com or follow on social
media to stay up to date with company news.
About the CMA Foundation Established in 2011 as the
philanthropic arm of the Country Music Association (CMA), the CMA
Foundation is committed to improving and sustaining high-quality
music education programs across the United States, working to
ensure every child has the opportunity to participate in music
education. Through strategic partnerships, professional development
and grant distribution, the CMA Foundation, a nonprofit 501(c)(3),
has invested more than $25 million across the national public
school system, after school programs, summer camps and community
outreach organizations. Guided by the generosity of the Country
Music community, proceeds from CMA Fest, the four-day long music
festival held annually in Nashville, are used to power the CMA
Foundation’s social impact and unique model of giving.
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version on businesswire.com: https://www.businesswire.com/news/home/20190812005544/en/
Susan Beatty, U.S. Bank 612-303-9229;
susan.beatty@usbank.com
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