BALTIMORE, March 5, 2015 /PRNewswire/ -- Under Armour
(NYSE: UA) will open the doors of its newest specialty retail
location tomorrow at 600 North Michigan Avenue on Chicago's Magnificent Mile, the city's premier
retail destination. With a focus on cutting-edge products and
design, the Chicago Brand House will serve as a stunning example of
the brand's commitment to offering customers a superior shopping
experience.
Featuring men's, women's and youth apparel, footwear and
equipment, the Chicago Brand House will be the region's signature
space to shop a full line of Under Armour® products that make
athletes look, feel and perform their best. Under Armour's newest
store will feature two floors of the brand's latest innovations
across various product categories, including outdoor, team sports,
training, running, golf, studio, youth and footwear. Chicago's Brand House is also the first to
offer specialized shops for UA Hunt and UA Fish, featuring the most
technical apparel and footwear for this audience.
The Chicago Brand House features nearly 30,000 square feet of
interactive retail space and delivers a fully immersive brand
experience, telling the brand story through digital displays that
inform and inspire. The retail concept has been
successfully executed in other premium locations, including
New York City's SoHo neighborhood,
the brand's hometown of Baltimore,
MD and Tyson's Corner in McLean,
VA.
"Opening a Brand House on Chicago's Magnificent Mile allows us to
establish Under Armour's presence in one of the most vibrant and
iconic shopping destinations around the globe," said Susie McCabe, Senior Vice President of Global
Retail. "The Under Armour Chicago Brand House will be our largest
retail location in the world, highlighting our commitment to
innovation while providing consumers with an elevated experience
when shopping for apparel and footwear, as well as digital devices
and wearables."
Serving as a retail hub for the Under Armour Connected Fitness™
platform, the Chicago Brand House contains the brand's first-ever
wearables bar, offering a range of industry-leading fitness devices
from brands such as Garmin, Pebble and Misfit, with others to be
added in the near future. These activity trackers and sports
watches will all integrate with UA Record™, the world's most
comprehensive health and fitness network dedicated to changing the
way all athletes train, perform and live. For more information
visit record.underarmour.com.
Under Armour's newest specialty retail location also reinforces
the brand's connection to Chicago
and the surrounding areas. A large living wall inspired by the
Wrigley Field ivy will be a focal point within the space, and the
Brand House will also offer localized Chicago apparel that celebrates the legacy of
the city in both sport and style. Under Armour has existing
partnerships with iconic local athletic institutions, including the
Chicago Cubs, University of Notre Dame
and Northwestern University.
To celebrate the store opening, Under Armour is hosting an Earn
Your Armour™ Chicago Challenge, a virtual obstacle course which
challenges participants to run down Michigan Avenue, kayak down the
Chicago River and stair climb up the Willis Tower, ending with a
photo-finish on the sky deck. The Earn Your Armour Chicago
Challenge will take place at Pioneer Court (3/6, 11 a.m. – 6 p.m.
CST) and Shamrock Shuffle (3/27, 10
a.m. – 8 p.m. and 3/28,
9 a.m. – 6
p.m. CST).
The Chicago Brand House will be open Monday – Saturday
10:00 a.m. to 9:00 p.m., on Sundays
11:00 a.m. to 7:00 p.m. and can be
reached at 312-690-5094. For more information on Under Armour and
the Under Armour® Brand House, please visit UA.com and @UnderArmour
on Twitter and Instagram using #UAChicago.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear,
apparel and equipment, revolutionized how athletes across the world
dress. Designed to make all athletes better, the brand's innovative
products are sold worldwide to athletes at all levels. The Under
Armour Connected Fitness™ platform powers the world's largest
digital health and fitness community through a suite of
applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal.
The Under Armour global headquarters is in Baltimore, Maryland. For further information,
please visit the Company's website at www.uabiz.com.
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SOURCE Under Armour, Inc.