Christmas in July? For Some, It Truly is!
July 26 2007 - 11:13AM
PR Newswire (US)
ShopLocal Survey Reveals Early Retail Surge for Holiday Shopping
Season CHICAGO, July 26 /PRNewswire/ -- While retailers may have
posted disappointing results for the second quarter, they may look
forward to brighter days ahead, according to a recent survey by
ShopLocal.com. The comparison shopping Web site's poll of more than
2,000 U.S. adults revealed that many consumers already have begun
their gift shopping process. According to the results of the July
2007 ShopLocal.com online poll, exactly one-third (33 percent) of
respondents have already crossed items off their holiday shopping
lists, having purchased gifts more than six months before the first
eggnog is poured. And, hats off to the ambitious .01 percent who
reported having their holiday shopping completely finished. Many
respondents (18 percent) reported getting a jump on their holiday
gift giving by using the Internet to research information on
big-ticket holiday gift items like the iPhone, laptop computers,
jewelry, flat-screen televisions, digital picture frames and gaming
systems Nintendo Wii, XBOX 360 and Playstation 3. As for those who
have already made purchases, the survey showed that consumers are
buying both online (13 percent) and at "brick and mortar" retailers
(49 percent) -- with 38 percent saying they have purchased items
through both channels for people on their holiday list. For more
data from the ShopLocal 2007 Christmas in July survey or to compare
online and in-store offers on all back-to-school items and for
additional shopping information and tips, visit
http://www.shoplocal.com/. About ShopLocal ShopLocal, the leader in
multi-channel shopping services, offers a complete suite of
innovative solutions that connect retailers and consumers online
and in-store. ShopLocal's SmartCircular, SmartCatalog and
SmartMedia services enable retailers to reach their customers
anywhere on the Internet with highly targeted, locally versioned
offers and promotions. ShopLocal's multi-channel shopping site,
shoplocal.com, provides consumers choice and control in their
shopping experiences by offering the most comprehensive selection
of timely online and in-store offers on consumer electronics,
apparel, groceries, and more, on one easy-to-use site. ShopLocal's
customers include many of the nation's leading retailers, including
Target, Best Buy, Home Depot, CVS and Sears. ShopLocal powers
multi-channel shopping for hundreds of newspaper Web sites and
other leading shopping sites, such as Los Angeles Times, Miami
Herald, Arizona Republic, Google and SuperPages.com. ShopLocal is
owned by Gannett Co., Inc. (NYSE:GCI), The McClatchy Company
(NYSE:MNI) and Tribune Company (NYSE:TRB). For more information,
visit http://www.shoplocalllc.com/. ShopLocal, ShopLocal.com,
SmartCircular, SmartCatalog and SmartMedia are trademarks of
ShopLocal. Other company and product names may be trademarks of
their respective owners. DATASOURCE: ShopLocal CONTACT: Tim Young,
, or Holly Ramsey, , both of L.C. Williams & Associates,
+1-312-565-3900, 1-800-837-7123, for ShopLocal Web site:
http://www.shoplocal.com/ http://www.shoplocalllc.com/
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