TORRANCE, Calif., Oct. 21, 2015 /PRNewswire/ -- Movie magic
sometimes turns into technological reality. Last night more than
300 new Toyota Mirai owners, Mirai dealers and special guests
watched actors Michael J. Fox and
Christopher Lloyd bring a famous
trash-into-fuel scene from "Back to the Future Part II" into
the present. The occasion: a celebration to mark the U.S. arrival
of Toyota's Mirai hydrogen fuel cell vehicle — a modern, real-life
version of Doc Brown's trash-fueled
technology. The "Fueled by the Future" video debuted at the event
is the last in the "Fueled By Everything" online video series
demonstrating hydrogen fuel's potential to be sourced from almost
anything, including solar, wind and trash.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7663651-toyota-mirai-back-to-the-future-video/
Today marked the official on-sale date of the Mirai, the same
date that was "the future" in the storied Universal franchise. More
than 2,000 people so far have requested to buy a Mirai in
California, where it is first
available. The party celebrated those trailblazers with food, decor
and conversation inspired by the "Back to the Future" vision of
2015. New owners representing each of the dealership locations in
Southern and Northern California
received ceremonial keys. They will be behind the wheel soon.
"A piece of the future is now a reality with the Toyota Mirai,"
Lloyd said. "Compared to some other technologies predicted in the
film, like rehydrated pizza or self-tying shoes, this technology
has the real potential to change the world."
"Back to the Future" films will be in theaters on October 21 only and also available in a new
Blu-Ray and DVD box set. While drivers can't exactly throw soda
cans and banana peels into the Mirai fuel tank and expect to cruise
the roads of California, organic
waste can decompose and produce biogas at landfills. This gas can
be purified into and converted into hydrogen for fuel. The only
emission from the Mirai's tailpipe is water.
At the Mirai premiere event, attendees got to put this
technology in context with a discussion led by CNET Editor-at-Large
Brian Cooley with participants Nerdist CEO and host of @midnight
Chris Hardwick, Jackie Birdsall, Mirai engineer, and
Edward Eyth, the creative designer
responsible for many of the "Back to the Future II" concepts.
Celebrity chef Richard Blais set the
tone with a custom cocktail inspired by the future.
"This moment celebrated the intersection between the U.S.
arrival of the Mirai and the 30th anniversary of an iconic film,"
said Bill Fay, Toyota division group
vice president and general manager. "We were thrilled to mark the
occasion with a video featuring the film's original stars
Michael J. Fox and Christopher Lloyd, reminding our first Mirai
owners that they will be driving a future we could only dream of 30
years ago."
Also on-hand at the event were two exclusive "Back to the
Future"-inspired vehicles. The first re-imagined Doc Brown's time machine as a customized Mirai,
complete with gullwing doors and a heads-up display of the
time-traveling destination. The second was a re-creation of
Marty McFly's dream truck using the
all-new 2016 Toyota Tacoma that went on sale in September. The
tricked out truck is a fan-favorite in the "Back to the Future"
trilogy and a natural movie connection for Toyota. Fans in
Los Angeles, New York and Dallas today can see that truck in major
tourist destinations.
Toyota's "Fueled by Everything" campaign was created with
creative agency partner Droga5, while the "Back to the Future"
Tacoma elements drew on the expertise of Saatchi & Saatchi Los Angeles.
ABOUT THE BACK TO THE FUTURE 30TH ANNIVERSARY
TRILOGY
Experience the future all over again with the
Back to the Future 30th Anniversary
Trilogy on Blu-ray & DVD! Join Marty McFly (Michael J.
Fox), Doc Brown (Christopher Lloyd) and a time traveling DeLorean
for the adventure of a lifetime as they travel to the past, present
and future, setting off a time-shattering chain reaction that
disrupts the space-time continuum! From filmmakers Steven Spielberg, Robert
Zemeckis and Bob Gale, this
timeless collection includes a new bonus disc with over two hours
of extra features such as "Doc Brown Saves the World!", an all-new
original short starring Christopher
Lloyd. Hashtag: #BTTF2015
Facebook: www.facebook.com/BTTF Website:
www.BackToTheFuture.com
About Toyota
Toyota (NYSE: TM), the world's top
automaker and creator of the Prius, is committed to building
vehicles for the way people live through our Toyota, Lexus and
Scion brands. Over the past 50 years, we've built more than 25
million cars and trucks in North
America, where we operate 14 manufacturing plants and
directly employ more than 40,000 people. Our 1,800 North American
dealerships sold more than 2.5 million cars and trucks in 2013 –
and about 80 percent of all Toyota vehicles sold over the past 20
years are still on the road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the environment. As
part of this commitment, we share the company's extensive know-how
garnered from building great cars and trucks to help community
organizations and other nonprofits expand their ability to do good.
For more information about Toyota, visit
www.toyotanewsroom.com.
About Universal Partnerships & Licensing
Universal Partnerships & Licensing (UP&L) oversees
NBCUniversal's consumer product and digital licensing for Universal
Pictures, NBC Television, Focus Features and Sprout Channel.
This dedicated division is also responsible for film, home
entertainment and television promotions. UP&L is part of
NBCUniversal. NBCUniversal is one of the world's leading media and
entertainment companies in the development, production, and
marketing of entertainment, news, and information to a global
audience. NBCUniversal owns and operates a valuable portfolio of
news and entertainment television networks, a premier motion
picture company, significant television production operations, a
leading television stations group, world-renowned theme parks, and
a suite of leading Internet-based businesses. NBCUniversal is a
subsidiary of Comcast Corporation.
Media Contacts:
Jana Hartline
Toyota Advanced Technology Communications
469-292-1077
jana_hartline@toyota.com
Sarah Ingram
Golin for Toyota
213-335-5543
singram@golin.com
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SOURCE Toyota