TORRANCE, Calif., Jan. 30, 2014 /PRNewswire/ -- The Muppets gang
and Toyota will take a ride into history this year, connecting with
Latinos across the country for the upcoming Toyota Highlander
launch and the Muppets' all-new big-screen adventure "Muppets Most
Wanted," in theaters March 21,
2014.
View the multimedia assets at:
http://www.multivu.com/players/English/65250-toyota-2014-highlander/
The team will appear in two 30-second television commercials for
the all-new 2014 Toyota Highlander that will debut on Fox Sports
Deportes during the historic first Spanish-language broadcast of
the Super Bowl on Sunday, February 2.
In each of the spots, dancing, singing and fun-loving Muppets show
that with room for up to eight human passengers, or over a dozen
Muppets, the Toyota Highlander has plenty of room for
everything—everything except boring.
"Toyota is thrilled to take part in a defining moment in U.S.
sports history," said Jack Hollis,
Vice President of Toyota Division Marketing at Toyota Motor Sales,
U.S.A., Inc. "Connecting with
Hispanic consumers has been a longstanding priority for Toyota.
Engaging them in-language, in-culture and with such iconic
characters on such a grand stage is very exciting."
Both commercials will debut and air twice during the second
quarter of the game.
In addition to the television spots, Toyota will publish
real-time Spanish-language content featuring the Muppets during the
big game through Toyota's Latino-specific Vine, Twitter and
Facebook properties. Hispanic influencers will also be part of the
mix through their own channels to add an additional layer of
real-time conversation.
About Toyota
Toyota, the world's top automaker and
creator of the Prius, is committed to building vehicles for the way
people live through our Toyota, Lexus and Scion
brands. Over the past 50 years, we've built more than 25
million cars and trucks in North
America, where we operate 14 manufacturing plants and
directly employ nearly 40,000 people. Our 1,800 North American
dealerships sold more than 2.3 million cars and trucks in 2012 –
and about 80 percent of all Toyota vehicles sold over the past 20
years are still on the road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the
environment. As part of this commitment, we share the
company's extensive know-how garnered from building great cars and
trucks to help community organizations and other nonprofits expand
their ability to do good. (NYSE:TM) For more information about
Toyota, visit www.toyotanewsroom.com.
About "Muppets Most Wanted"
Disney's "Muppets Most
Wanted" takes the entire Muppets gang on a global tour, selling out
grand theaters in some of Europe's
most exciting destinations, including Berlin, Madrid, Dublin and London. But mayhem follows the Muppets
overseas, as they find themselves unwittingly entangled in an
international crime caper headed by Constantine—the World's Number
One Criminal and a dead ringer for Kermit the Frog—and his
dastardly sidekick Dominic, aka Number Two, portrayed by
Ricky Gervais. The film stars
Tina Fey as Nadya, a feisty prison
guard, and Ty Burrell as Interpol
agent Jean Pierre Napoleon. Disney's
"Muppets Most Wanted" is directed by James
Bobin and produced by David
Hoberman and Todd Lieberman.
Bobin wrote the screenplay with Nicholas
Stoller, who is also executive producer with John G. Scotti. Featuring music from Academy
Award®-winning songwriter Bret
McKenzie, "Muppets Most Wanted" hits the big screen
March 21, 2014. For more information,
visit Disney.com/Muppets, like us on Facebook:
Facebook.com/Muppets, and follow us on Twitter:
Twitter.com/TheMuppets.
SOURCE Toyota Motor Sales, U.S.A. Inc.