Toyota Partners with Conill and 8th Wall to Develop Augmented Reality That Brings the Car Showroom to Customers Through Mobil...
June 11 2019 - 10:48AM
Before customers even step foot in a dealership, Toyota has
partnered with Conill and 8th Wall to develop an interactive
augmented reality (AR) mobile ad unit for the launch of the greater
than ever 2020 Toyota Corolla sedan. The immersive web-based
experience allows potential customers the ability to bring the car
into their own environment, where they can explore the car’s
features from the convenience of a mobile device.
“We always want to offer our guests a greater
vehicle experience,” said Cynthia Tenhouse, vice president, Vehicle
Marketing & Communications, Toyota Motor North America.
“The new generation of Hispanic car buyers are an incredibly
important audience for Toyota, so we’re excited to deliver an
engaging digital experience that produces a unique opportunity for
consumers to visualize and engage with the greater-than-ever
Corolla at the touch of their fingertips.”
The Toyota Corolla Sedan web-based AR experience
initially appears as a mobile banner ad. Once clicked, the user’s
camera is accessed to enable the AR experience, and a Toyota
Corolla sedan appears in the user’s environment. The
Spanish-language mobile ad unit includes interactive hotspots that
highlight three key features of the vehicle: its moonroof, LED
headlights and 18-inch alloy wheels. The user is prompted to
explore these features up close and can even go inside the car to
view its interior in 360 degrees.
“We sought to help our young Latino audience
experience the Corolla sedan where they spend most of their time:
on their mobile phones,” said Veronica Elizondo, Vice President,
Group Creative Director, Conill. “This type of execution,
without the need to download apps, goes beyond traditional media
channels and reinforces Toyota’s position as leader in innovation
and technology.”
This Corolla Sedan interactive AR unit is a
first for the brand, as it uses 8th Wall technology, meaning the 3D
model is interactive, providing users the ability to tap and turn
the headlights on, open the moonroof and tap to see the 18-inch
wheels turning.
“Augmented reality provides a natural and
intuitive way for people to consume digital content, and brands can
leverage this to build a more authentic relationship with their
customers,” said Erik Murphy-Chutorian, CEO of 8th Wall. “The
web-based AR experience that Conill created for the Toyota Corolla
sedan using 8th Wall technology is an example of an interactive,
immersive advertisement that can be experienced within the mobile
browser, allowing the customer to virtually bring the product into
their own environment. This not only provides important context and
visualization for technical features to the user, but it helps to
qualify customers before they arrive at the dealership.”
The ad unit will be served to customers in the
United States with Android devices, with plans to include iOS
customers later this year. The experience can be viewed
HERE.
About ToyotaToyota (NYSE:TM),
creator of the Prius hybrid and the Mirai fuel cell vehicle, is
committed to building vehicles for the way people live through our
Toyota and Lexus brands. Over the past 60 years, we’ve built more
than 38 million cars and trucks in North America, where we have 14
manufacturing plants, 15 including our joint venture in Alabama (10
in the U.S.), and directly employ more than 47,000 people (over
36,000 in the U.S.). Our 1,800 North American dealerships
(nearly 1,500 in the U.S.) sold 2.8 million cars and trucks (2.4
million in the U.S.) in 2018.
About ConillFounded in 1968 as
the nation’s first Latino marketing agency, Conill is currently
among the most highly awarded multicultural agencies in the U.S. It
has been recognized in Advertising Age’s annual Agency A-List
Report in seven of the past nine years, including Multicultural
Agency of the Year honors in 2011 and 2007. The agency’s roster of
clients includes Audible, Denny’s, Lowe’s, Procter & Gamble,
T-Mobile and Toyota.
About 8th Wall, Inc.Founded in
2016, 8th Wall, Inc. is an augmented reality development platform
for building interactive AR experiences that run on all mobile
devices. 8th Wall is breaking down walls between the digital and
physical worlds, allowing creators and brands to develop immersive
content that can be instantly published to the mobile web. 8th Wall
has powered AR content for brands including Sony Pictures’
Spider-Man: Into the Spider-Verse, Miller Lite, British Gas,
Heineken, Swiss Airlines, Toyota and Lego. 8th Wall is
headquartered in Palo Alto, Calif. For more information, please
visit: www.8thwall.com. Follow 8th Wall on
Twitter @the8thWall.
Media Contacts:Delia López, Conill (for
Toyota)424.239.4078delia.lopez@conill.com
Jennifer DeFalco(650) 485-3679jen@8thwall.com
Photos accompanying this announcement are available
at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/b0d191e7-3415-4de2-92fc-6180ef880db9
https://www.globenewswire.com/NewsRoom/AttachmentNg/7fa79ba6-5e60-4139-90ca-416fb7ad25ee
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