TD earns top spot in digital experience
categories among Canadian financial institutions according to three
separate industry reports
TORONTO, July 27, 2021 /CNW/ - A series of new market
reports position TD as an industry leader in digital banking with
its mobile app and website earning top marks when it comes to
digital customer engagement and experience.
Three reports released this month by market research firms,
Sensor Tower, Apptopia, and Similarweb showed that the TD mobile
app is the most-used and most-downloaded banking application in
Canada and delivers the highest
customer satisfaction rate relative to its competitors. The reports
also show that the TD website draws the most traffic among Canadian
banks with the highest levels of engagement from visitors.
"We are always focused on helping to provide our customers with
highly personalized experiences, no matter how they choose to
interact with us," said Rizwan
Khalfan, Chief Digital and Payments Officer at TD Bank
Group. "As our customers faced different challenges over the last
year and a half, we have been working to provide them with a user
experience to help inform, enrich and support their financial
well-being."
According to Sensor Tower, a provider of market intelligence on
the global digital economy, "TD is Canada's largest mobile bank and has the most
engaged user base." In its analysis of Canadian mobile
banking for the first three months of the year, the firm found that
TD led the way in mobile app downloads, monthly active users and
average time spent in app. 1
Apptopia, a real-time competitive intelligence platform that
supports app performance metrics for major app stores, found that
the TD app has the most positive user sentiment based on customer
reviews among Canada's largest
banks.2 Their recently published Q2 2021 mobile banking
report noted this positive sentiment signals "TD as a leader in
mobile customer experience for the Canadian mobile banking market
based on the voice of the customer."
Similarweb, a leading platform for understanding online
behaviour, also ranked TD as number one for online engagement and
mobile banking in Canada. Its
insights indicated that TD outperformed peers across all desktop
and mobile web engagement metrics including monthly visits, visit
duration, and page visits. Further, Similarweb ranked TD as the
leader among Big 5 Canadian bank apps for highest install
penetration and most monthly active users.3
These reports follow February 2020
analysis from App Annie, Comscore
and Novantas/Ipiphany, which showed that TD ranked highest in a
variety of key performance categories, including ease of use,
customer service and engagement.
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1 The
State of Mobile Banking in Canada 2021: An Analysis of Mobile
Banking in Canada and Other Fintech App Trends, Sensor Tower (July
2021). Sensor Tower mobile metrics are based on the 3-month period
ending March 2021.
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2 Canadian Mobile Banking Market
Report, Apptopia (July 2021). Apptopia user sentiment on customer
reviews are calculated over a 3-month period ending April
2021.
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3 Competitor Landscape: Canadian
Digital Banking, Similarweb (July 2021). Similarweb desktop and
mobile web engagement metrics are based on January – May 2021 time
frame and mobile metrics for the 12-month period ending December
2020.
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About TD
The Toronto-Dominion Bank and its
subsidiaries are collectively known as TD Bank Group ("TD" or the
"Bank"). TD is the fifth largest bank in North America by assets and serves over 26
million customers in three key businesses operating in a number of
locations in financial centres around the globe: Canadian Retail,
including TD Canada Trust, TD Auto Finance Canada, TD Wealth
(Canada), TD Direct Investing, and
TD Insurance; U.S. Retail, including TD Bank, America's Most
Convenient Bank®, TD Auto Finance U.S., TD Wealth (U.S.), and an
investment in The Charles Schwab Corporation; and Wholesale
Banking, including TD Securities. TD also ranks among the world's
leading online financial services firms, with more than 15 million
active online and mobile customers. TD had CDN$1.7 trillion in assets on April 30, 2021. The Toronto-Dominion Bank trades
under the symbol "TD" on the Toronto and New York Stock Exchanges.
SOURCE TD Bank Group