Dallas Mavericks and TEGNA Announce New Multi-Year Broadcast Rights Agreement
September 06 2024 - 9:00AM
Business Wire
Games to reach approximately 10 million people in Texas,
nearly tripling the current number of households the Mavericks can
reach across the state
The Dallas Mavericks today announced a new multi-year broadcast
rights agreement with TEGNA (NYSE: TGNA) to bring all Mavericks
games not exclusively televised nationally to approximately 10
million people in Texas, for free over-the-air, nearly tripling the
current number of households the Mavericks can reach across the
state.
Starting with the Mavs vs. Suns game on Oct. 26, TEGNA station
KMPX Dallas-Ft. Worth (Ch. 29) will broadcast all games not
exclusively televised nationally – 70 or more in the first season –
for free over-the-air, with 15 or more games simulcast on WFAA
Dallas-Ft. Worth (Ch. 8). The games will also be broadcast on TEGNA
stations in Waco (KCEN and KAGS), Tyler (KYTX), Midland-Odessa
(KWES), Abilene (KXVA), and San Angelo (KIDY).
WFAA becomes the official local broadcast partner of the Dallas
Mavericks and will regularly take fans behind the scenes with
extensive Mavericks coverage from lead sports anchor Joe Trahan.
WFAA and TEGNA will lead local and regional advertising and
sponsorship sales for all local games, and TEGNA will work with
partner broadcast companies to announce additional Texas markets in
the coming days.
“We are looking forward to giving Dallas Mavericks fans every
opportunity possible to watch our exciting team build on the
momentum of its incredible run to the NBA Finals last season,” said
Patrick Dumont, governor of the Mavericks. “Our new agreement with
TEGNA helps meaningfully deliver on that goal by broadcasting more
games to more local homes than in any period in franchise history.
Through our new partnership with TEGNA and our expanded
relationship with WFAA, more Mavs fans than ever before will be
able to watch the team they love.”
“We are excited to tip off the new season by bringing our games
to more MFFLs across Texas,” said Dallas Mavericks CEO Cynt
Marshall. “It was a pleasure working with TEGNA last season to
deliver additional viewing experiences for ten games. Building on
the overwhelmingly positive feedback received, we look forward to
providing millions more Mavs fans access to watch our games
throughout the entire season. Stay tuned and let’s go Mavs!”
“This is an incredible day for Mavs fans and our partners across
Texas, and we are grateful to the Mavericks organization for their
partnership and trust,” said Brad Ramsey, senior vice president,
media operations, TEGNA. “Mavericks fans, our audience, and our
advertising partners had an unbelievable reaction to the 10 games
we made available last season, and we are thrilled to build off of
that momentum and make every game, home or away, available to more
fans, in more homes.”
“Our team is passionate about giving our audience great local
stories, and this further cements WFAA as the go-to place for live,
local sports,” said Carolyn Mungo, vice president and station
manager, WFAA. “Our team could not be more excited to help take the
Mavericks viewership to new heights.”
Details on how to watch games by market can be found at
mavs.com/broadcast. The Spanish-language content currently airing
on Ch. 29 will be relocated to a different channel prior to the
start of the Mavericks regular season, and KMPX will become a
locally-programmed independent station, already owned and operated
by TEGNA. Details on Ch. 29 will be communicated to fans and
viewers ahead of the start of the season, including where to watch
Ch. 29 by provider. Fans can visit wfaa.com/mavs for information on
how to purchase or set up an over-the-air antenna to watch games
free over-the-air.
About the Dallas Mavericks
The Dallas Mavericks are a first-class global sports and
entertainment organization providing memorable experiences for fans
worldwide. The Mavs compete in the National Basketball Association
as a member of the Western Conference and play at American Airlines
Center under the direction of Coach Jason Kidd, General Manager
Nico Harrison, CEO Cynt Marshall and Governor Patrick Dumont. Since
the inaugural season in 1980-81, the Mavs have won five division
titles, three conference championships and one NBA championship in
2011. In addition to on-court success, the Mavs are committed to
making a difference in North Texas through community programs and
the Mavs Foundation. For more information on Dallas Mavericks
players, staff, stats and tickets, visit mavs.com.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that
serves the greater good of our communities. Across platforms, TEGNA
tells empowering stories, conducts impactful investigations and
delivers innovative marketing solutions. With 64 television
stations in 51 U.S. markets, TEGNA is the largest owner of top 4
network affiliates in the top 25 markets among independent station
groups, reaching approximately 39 percent of all television
households nationwide. TEGNA also owns leading multicast networks
True Crime Network and Quest. TEGNA offers innovative solutions to
help businesses reach consumers across television, digital and
over-the-top (OTT) platforms, including Premion, TEGNA’s OTT
advertising service. For more information, visit www.TEGNA.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240904283784/en/
For Dallas Mavericks media inquiries, contact: Erin
Finegold White SVP, Corporate Communications
Erin.Finegold@dallasmavs.com
Collin Kim Director, Corporate Communications
Collin.Kim@dallasmavs.com
For TEGNA media inquiries, contact: Anne Bentley Vice
President, Chief Communications Officer 703-873-6366
abentley@TEGNA.com
For TEGNA investor inquiries, contact: Julie Heskett
Senior Vice President, Chief Financial Officer 703-873-6747
investorrelations@TEGNA.com
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